October 13, 2011 edition
Netflix Pulls a 'New Coke'

One of my earliest consumer memories was watching my Atlanta-based uncle show us his emergency stash of Coca-Cola. With New Coke looming, loyal customers were in a frenzy to avoid the dreaded decision Coke execs were famously forced to reverse.

Flash forward to the disastrous moves by Netflix to jack prices 60 percent and dump its DVD business by exiling loyal customers to a digital netherworld called Qwikster. This week, Qwikster is history and Netflix is admitting it made a mistake.

It's a busy time for Dice News as we monitor the fate of other brands – HP is deciding what to do with its PC division and webOS, Jerry Yang is thinking of taking Yahoo private while Apple's latest iPhone – which hits stores in the wake of the company losing an icon – is looking to be the 4$. Stay tuned.

All the best,
Managing Director, Dice.com
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