Digital SEO Analytics Strategist-BOSTON

for Isite Design in Boston, MA

Sitecore DMS, e-commerce or related marketing experience, a statistical, financial, marketing analytics, research or quantitative analysis environment, Analytic Tools 
Boston, MA
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Digital Analytics Strategist


* ISITE Design is seeking a Digital Analytics Strategist. Candidates should be passionate and knowledgeable about the digital space and have exceptional research, analysis and strategic thinking skills as well as a strong understanding of digital measurement and ROI. ISITE Design seeks candidates that are passionate, energetic, collaborative, solution-oriented, and consistently demonstrate a strong sense of professional integrity and accountability.

The Digital Analytics Strategist is a digital native with at least 2 years of hands-on experience in implementing, generating and/or reporting on KPIs, business objectives, and strategic goals for a variety of clients. The Analytics Strategist should be extremely knowledgeable in Google Analytics or Adobe Site Catalyst to the benefit of ISITE*s clients.

In this role, the Digital Analytics Strategist will work on the development of digital analytics capabilities, processes and frameworks for ISITE clients. He/She will work across a variety of ISITE clients as well as with internal sales, account management, creative, programming, and account teams. The Digital Analytics Strategist will report to the Director of Digital Marketing.


  • Provide web analytics strategy, analytical framework, and consulting for ISITE clients
  • Serve as a team expert in web analytics and digital marketing tools
  • Analyze web analytics reports and make recommendations to maximize sales as well as website optimization
  • Utilize Omniture SiteCatalyst and Google Analytics to report on the ROI of marketing campaigns, test usability, and enhance the customers' experience
  • Report and analyze performance of online marketing activities, such as lead generation, email, and affiliate marketing
  • Participate as the lead for client and project team meetings to explain and interpret analysis methodology and results
  • Works on complex problems, analyzing and evaluating current business methods and procedures for improvement
  • Consult with internal teams on how to best leverage analytics to inform business decisions
  • Analyze web site performance and trends to provide business insights as well as recommendations for changes
  • Plan and supervise analytical processes and procedures on projects
  • Assist in providing data for case studies, participate in ISITE blogs, and contribute in industry events



  • Bachelors or Masters Degree in analytical or marketing field is preferred
  • 2-4 years of experience in e-commerce or related marketing experience
  • Professional experience in a statistical, financial, marketing analytics, research or quantitative analysis environment
  • Individual must have exceptionally strong quantitative and analytical skills
  • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
  • Comfortable working in a team environment
  • Ability to present analytical results to a non-technical audience both internally and client side
  • Well versed in using analytical tools to analyze customer behavior and create action plans
  • Superior analytical and problem solving skills demonstrating the ability to understand key performance drivers and ability to execute against findings
  • Experience with data modeling tools and managing multiple logical and physical data models
  • Strong written, oral and presentation based communication skills
  • Intimate knowledge of all or most key web analytics platforms including Site Catalyst, Google Analytics, WebTrends as well as digital marketing tools such as SalesForce, Marketo, Elequa, and Exact Target.
  • Build and manage monthly dashboards with data from web analytics, social media, CRM and a variety of sources
  • Work with Practical knowledge of JavaScript and object-oriented JavaScript is required


Shannon Anderson
Isite Design
2030 NW Pettygrove St
Portland, OR 97209
Phone: (503) 972-9068
Fax: 503212.0239