Marketing Data Consultant - Healthcare

Location: Oakland, CA

You will support and help drive marketing strategies through direct marketing campaigns utilizing analytical insights, research and statistical methods. This position functions both as a consultant and as a high-level data analyst. You will works with clients to develop the right set of questions/hypotheses, using the appropriate tools/skills to derive the best information to address customer needs. You should be a critical thinker with the ability to quickly learn business processes and understand how to relate data captured to these processes. You should be self motivated, flexible, detailed, a strong communicator and a team player.

Major Responsibilities:
* Solid experience with CRM and Campaign Management processes and applications.
* Set-up and support of campaign production for marketing campaigns.
* Campaign optimization and design.
* Detailed understanding of data and campaign business rules.
* Project Management capabilities to create/manage campaign requests.
* Affectively manage multiple campaigns across multiple channels.
* Ability to manage campaign requirements and changes throughout the campaign workflow and set expectations appropriately with business owners and management/business partners

Educational Requirement: 4-year degree in related field or equivalent experience

Required Skills: Campaign Management, Direct Marketing, Project Management

Qualifications:
* 5+ years database competence working with one of the following: SQL Server, SAS.
* 3+ years experience with one of the following: Unica Affinium Campaign, ePiphany Campaign Management, Aprimo, Teradata TRM, or other equivalent.
* 3+ years working with Relational Databases and structures.
* Strong CRM/Campaign Management experience working in a large environment with multiple campaign channels.
* Solid database marketing experience working with campaign strategies and execution.
* Strong knowledge of Direct Marketing principles and techniques.
* Successful experience working with and/or consulting marketing professionals on campaign operations and best practices.
* Strong PC Application Skills (Microsoft Office, Text Editing Applications).
* Excellent communication and presentation skills.
* Experience with Campaign Management applications desired.


Type of background we are looking for: A seasoned analyst working with marketing teams utilizing technology to drive direct marketing solutions


Keywords: SQL Server, T-SQL, SAS, Unica, Unica Affinium Campaign, ePiphany Campaign Management, Aprimo, Teradata TRM, Relational Databases, CRM, Campaign Management, Direct Marketing, Microsoft Office, Text Editing Applications, healthcare


W.A. Hynes and Company is a woman-owned business based in Northern California that has been providing staffing services in Information Technology, Finance, and various industries for over 36 years. Visit our website at www.hynesandcompany.com to learn more about us, or click here to view the benefits we offer consultants.