Allant is a leader in consistently delivering exceptional marketing performance improvements to clients through multi-channel marketing solutions driven by best in class analytic, technology, marketing strategy and program management capabilities. Allant brands its delivery model as “Audience Optimization”—with an intense focus on performance measurement and ROI.
The Advanced Advertising Junior Analyst will be responsible for supporting the design, development, and delivery of advanced advertising analytics solutions by applying digital analysis and database marketing techniques to the rapidly evolving TV and video space. This role will focus on enabling the execution and measurement of addressable and interactive marketing campaigns across TV, online, and mobile video platforms.
Allant has existing relationships with major TV and media companies. This role will include elements of direct client support and custom solution development, as well the opportunity to contribute to Allant’s own data and analysis platform.
Primary responsibilities for this position include but are not limited to:
Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning and optimization agenda, and identify relevant KPIs that align with campaign objectives
Support the continuous marketing optimization process of testing, learning, and deploying marketing campaign levers – creative, messaging, and offers – to selected audience segments across consumer video touch points (online and TV) and measure differential impact on KPIs to support the development of robust marketing and advertising programs
Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of periodic reports, dashboards, or prototypes
Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions
Work efficiently with client data and analytics partners to define, configure, extract, aggregate, manipulate, diagnose/ QA, validate, package, synthesize, and share data, results, and insight
Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences
EDUCATION, TRAINING, AND EXPERIENCE
Bachelor’s degree in Business, Marketing, Statistics, Economics or other quantitative discipline
2-5 years of work experience in an analytics or research role in a professional services environment: digital advertising, database marketing, or interactive/technology consulting
Prefer 1-2 years of agency experience working on digital accounts in an analytics capacity
Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
Strong quantitative and research skills with ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
Balances desire for quantitative rigor with realities of inconsistent business data
Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness
Technical comfort in data extraction, manipulation, and visualization tools such as SAS, SPSS, SQL, Excel, Tableau, QlikView, and/ or others
Some experience with digital analysis tools such as Omniture, WebTrends, or Google Analytics, and/ or online display advertising analysis tools such as DART, Atlas, Open AdStream, or Yahoo!
Interest in statistical modeling, marketing test design, and audience segmentation
Analytics, Analyst, B2B, ad hoc, SAS SQL, statistics, Google Analytics, HTML, Tableau, Qlikview, Omniture data mining, data analysis, database marketing, digital, online, statistical modeling