Allant is a leader in consistently delivering exceptional marketing performance improvements to clients through multi-channel marketing solutions driven by best in class analytic, technology, marketing strategy and program management capabilities. Allant brands its delivery model as “Audience Optimization”—with an intense focus on performance measurement and ROI.
Over the last 25 years, Allant has built strategic relationships with clients that have created exceptional value, often across the client enterprise. We take great pride in our client relationships, people, and solutions. Currently, we provide a variety of marketing services to over 160 clients. By design, Allant is focused on supporting clients for which it can provide exceptional value and service versus a broad product driven, market share oriented business model.
The Data Analyst position supports and improves the effectiveness of B2B marketing efforts by developing analytical solutions through the use of customer and prospect behavioral and demographic data. Creates and develops analysis for targeted marketing efforts. Works in a cross-functional team environment, and may assist other analysts, database marketing specialists, data processing and client analytical staff in accomplishment of tasks.
PRIMARY DUTIES AND RESPONSIBILITIES
Design and produce standard and ad hoc client reports and deliverables, such as profile analyses, RFM analysis, and cross-tabulation reports.
Perform ad-hoc queries and analysis in support of marketing and business objectives.
Assist with the preparation of client and marketing deliverables.
Perform primary research and assistance with prospect, client, and competitive information.
Perform exploratory data analysis and basic data manipulation to audit and assess data quality.
Work with Allant project managers in developing estimates of analytical resource requirements, timelines and deliverable schedules.
Identify potential enhancements and/or process improvements for internal product and service offerings.
Proactively contributes ideas for new projects, streamlining existing processes, and enhancing Allant’s current analytic methodology.
Data Preparation: Collect and structure data according to the analytic project plan requirements with moderate supervision. Execute a data assessment to identify data anomalies within the data. Understand the structure of the data as it relates to the analytical solution.
Data Analysis: Experience with data processing, manipulation, and ad-hoc query activities. Accurately executes the analysis with moderate supervision.
Presentation: Experience in creating marketing presentations and presenting to client.
Business Effectiveness: Utilizes time management techniques and effective use of MS Office products.
Communication Skill Set: Must possess solid communications skills (written and verbal) to interact with clients and internal staff
Database Marketing: Has a cursory understanding of the database marketing function and role which analytics plays within it.
Digital/Online: Familiarity with the application of analytic methods in the digital and online channels.
Knowledge Development: Identify areas of further research within the course of projects or through self-guided research. Share results of work/research with the department.
Working knowledge of statistics, including Linear/Logistic regression and CHAID, and data mining techniques. Strong knowledge of SQL.
Critical thinking – capable of generating consistently accurate, useful reports as well as enthusiasm for translating data into actionable insight relevant to marketing program activities.
Strong quantitative and research skills and proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards.
Balance desire for quantitative rigor with the realities of inconsistent business data.
Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines.
Travel: Monthly (2-3 days a month to Philadelphia
EDUCATION, TRAINING, AND EXPERIENCE
Bachelor degree in Business, Marketing, Statistics, Economics/Econometrics or other quantitative discipline.
B2B experience is a highly desirable.
Strong SQL Skills, SAS Preferred Skill
3 - 5 years of work-related experience in statistical modeling or analysis
Analytics, Analyst, B2B, ad hoc reporting, SAS SQL, statistics, economics, regression, CHAID, data mining, data analysis, database marketing, digital, online, statistical modeling