Allant is a leader in consistently delivering exceptional marketing performance improvements to clients through multi-channel marketing solutions driven by best in class analytic, technology, marketing strategy and program management capabilities. Allant brands its delivery model as “Audience Optimization”—with an intense focus on performance measurement and ROI.
Over the last 25 years, Allant has built strategic relationships with clients that have created exceptional value, often across the client enterprise. We take great pride in our client relationships, people, and solutions. Currently, we provide a variety of marketing services to over 160 clients. By design, Allant is focused on supporting clients for which it can provide exceptional value and service versus a broad product driven, market share oriented business model.
The Product Manager will join a growing cross-functional team to define and create Allant’s advanced video advertising application suite. Allant’s TV & online advertising solutions are tailored to the needs of top-tier distributors, network programmers and leading national advertisers. Our solutions brings together the audience selection precision of direct marketing, the performance accountability of digital marketing, and the emotional brand storytelling of video across consumer devices in a privacy-safe fashion. A good candidate will blend a strong technical background in large-scale analytics application development with a keen ear for customer needs and a passion to advance the state-of-the-art in video advertising.
Main responsibilities include managing the full range of activities from ideation to deployment and support: defining the key features and functionality of the product roadmap, prototyping key areas for development, working with internal and external teams to validate concepts and closely collaborating with data scientist and engineering teams in agile release cycles.
As Product Manager, this position will manage the entire product lifecycle from strategic planning to tactical activities, creating and maintaining the roadmap for assigned products. This position will guide a cross-functional team that is responsible for developing and deploying advanced video advertising solutions for top-tier distributors, network programmers and leading national advertisers.
The ideal candidate should possess a unique blend of business and technical savvy, able to conceptualize a big-picture vision, and the drive to make that vision a reality. This position will also serve as the internal and external evangelist for the product, occasionally working with the sales channel and key customers. This position requires some travel to customer and non-customer sites.
PRIMARY DUTIES AND RESPONSIBILITIES
STANDARDS OF PERFORMANCE
EDUCATION, TRAINING, AND EXPERIENCE
ADDITIONAL DESIRED SKILLS