[youtube http://www.youtube.com/watch?v=0bUNWRyUx0c?rel=0&hd=1&w=560&h=349] Fact-based resumes limit your ability to bond with reviewers. (That's right. We said  "bond.") But a customized cover letter lets you express ideas and showcase your communication skills, which will set you apart from the crowd. Watch our video, or see  related stories here and here. And of course: The Script Welcome, job seekers. I hold in my hand seven envelopes which have been hermetically sealed. They contain questions about customized cover letters, which I will answer using only my psychic powers. The answer is: "Slim to None." What are your chances of landing an interview without a customized cover letter? I'm Cat Miller and I'm connecting with employers on this edition of DiceTV. A customized cover letter lets you express ideas and showcase your communication skills, which will set you apart from the crowd. Provide a glimpse into your personality by describing your passion for the company's mission and vision and illustrate why you're a perfect match for the company culture. Time for another answer. "RSS Feeds, Professional Networking Sites and Internet Searches." Where should IT professionals look for the information to create a customized cover letter? After you research the company and hiring manager, connect your experience to current business objectives, technology initiatives and competitive strategies. Cite company leaders and industry buzz words to prove you operate on a higher plane. "They're Soooo Yesterday." What's wrong with generic cover letters? Reviewers won't be impressed with a boilerplate letter. To achieve separation, emulate the success of Internet advertisers by customizing your message and salutation to appeal to each recipient. "Stalker Alert!" What happens if your message is a little too personal? It's best to stick with professional references when writing to a manager and leave out tidbits of information about family or friends from Facebook or Twitter. "Cha-Ching!" What happens if you take the time to create customized cover letters? I'm Cat Miller, and this has been DiceTV. We now return you to your regular desktop.