Blue Cross and Blue Shield of Louisiana is fully aware of the increasingly urgent national issues regarding the affordability of healthcare, the numbers of uninsured and the quality of health services rendered. We're active at providing education and guidance, thereby helping to implement the new healthcare reform law and shape future legislation.
Consistent with our mission and the leadership role we play within the Louisiana healthcare community, Blue Cross will collaborate with other business and community leaders to move Louisiana to a quality-driven model of healthcare. Such a model will engage the powerful forces of well-designed information, patient engagement, provider professionalism and financial incentives to improve health outcomes, eliminate wasteful spending for preventable conditions, enable greater universality of care and promote patient-centered care that addresses diverse patient needs and values.
At the same time, Blue Cross will undertake our own initiatives to:
-Moderate the rising cost of healthcare.
-Develop more affordable products.
-Promote health literacy, wellness and consumer health management.
-Partner with providers to improve health and transparency.
-Continuously improve the cost, quality and value of the services we deliver.
In so doing, Blue Cross and Blue Shield of Louisiana will improve the lives of Louisianians by improving the quality and affordability of the health guidance and healthcare they receive and will empower our members in personal health management. As a result, Blue Cross will enhance our role and our competitive standing now and into the future.