QVC, Inc. was founded in 1986 by entrepreneur Joseph Segel, who saw an opportunity for a new kind of retail service built upon technology, yet guided by three customer-focused principles: quality, value, and convenience. In its first full fiscal year, QVC set a sales record in American business history as a new public company.
QVC is now significantly larger than many established traditional retailers. Its mix of merchandise is similar to that of a high-quality department store. Reaching more than 98 million U.S. households and approximately 195 million cable and satellite homes worldwide, QVC became the first multimedia retailer to offer a native high-def service to customers in May 2009. Although QVC is best known for its on-air programming, its online counterpart, QVC.com, attracts more than 6 million unique visitors each month and has received numerous honors and awards.
Numbers aside, QVC's philosophy hasn't changed from day one to exceed customer expectations at every opportunity. The company attracts a growing list of the world's most respected brands, including philosophy, Dell , and Bare Escentuals. Moreover, QVC has found a way to reach an unprecedented number of new customers while sharing the stories behind the brands.