Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers.
Thanks to exclusive data provided by Adara Media Brand Partners, consumers receive ads most relevant to them. It's a unique approach that allows advertisers to connect their brands with the brands preferred by premium audiences of frequent travelers and business executives.
Before Adara Media, online advertisers faced a key challenge: Audience targeting data was often inaccurate, leading to poorly targeted display ad campaigns and, ultimately, wasted spending on impressions. Online advertising pioneers founded Adara Media to overcome that challenge.
The Adara Media team developed an audience targeting platform that uses precise traveler profiles to build vertical advertising networks. Advertisers connect with the people they intended to reach through a single source. There is no waste. And because Adara Media never collects personally identifiable information, consumer privacy is never compromised.