In 2008, Cardlytics developed a suite of technologies that enabled banks to leverage consumer purchase data, ensure privacy for their customers and optimize a growing new channel online and mobile banking. The technology was the first of several innovations that led to the development of a new sector: Card-Linked Marketing. This new channel was valuable to three important audiences:
- Financial Institutions: Providing incremental value to their customers helping them develop stronger relationships and build engagement.
- Advertisers: A one-to-one advertising medium with both scale and precise targeting.
- Consumers: Helping them save money on the things they buy every day.