{"id":999881342,"date":"2012-12-20T20:36:00","date_gmt":"2012-12-20T20:36:00","guid":{"rendered":"https:\/\/www.dice.com\/?p=878517920"},"modified":"2012-12-20T20:36:00","modified_gmt":"2012-12-20T20:36:00","slug":"go-mobile-for-the-best-candidates","status":"publish","type":"post","link":"https:\/\/www.dice.com\/hiring\/recruitment\/go-mobile-for-the-best-candidates","title":{"rendered":"Go Mobile for the Best Candidates"},"content":{"rendered":"<div class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\"><iframe loading=\"lazy\" allow=\";\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qFRxi1CU5Ro\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\"><\/iframe><\/div>\n<p>\u201cIn order to recruit the best, you have to provide the best candidate experience or candidates move on,\u201d says Fred Pratt (<a href=\"http:\/\/twitter.com\/ffpratt\">@ffpratt<\/a>), VP, Digital Platform Sales for <a href=\"http:\/\/tmp.com\/\">TMP Worldwide<\/a>. \u201cCandidates are found predominantly on search engines, and they\u2019re using mobile in a multitude of different ways.\u201d You must have a mobile-friendly or mobile-optimized candidate site if you want to actually connect with the best talent, Pratt says. But it\u2019s more than just mobile; it\u2019s understanding how the intersection of search, mobile, and candidate experience work together. A combination of having a mobile-optimized site with lots of content, especially video, will benefit you greatly. Google ranks mobile sites higher in search rankings, and videos on Google listings are clicked on a multitude higher than text content in search listings, Pratt says. If a candidate searches a job, they\u2019ll want content in context of that job. Think about what other related information a candidate would want to search for related to a job. For example, information about commuting, where people go to lunch, what are the favorite night spots nearby, and where do employees go for happy hour? If Pratt could change anything about the mobile experience for candidates, he\u2019d make it possible for candidates to actually apply for jobs. There are technologies out there that solve part of the problem, but we\u2019re not there yet, Pratt says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIn order to recruit the best, you have to provide the best candidate experience or candidates move on,\u201d says Fred Pratt (@ffpratt), VP, Digital Platform Sales for TMP Worldwide. \u201cCandidates are found predominantly on search engines, and they\u2019re using mobile in a multitude of different ways.\u201d You must have a mobile-friendly or mobile-optimized candidate site [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":878517920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2154],"class_list":["post-999881342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-candidates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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