{"id":999881461,"date":"2013-02-06T18:00:00","date_gmt":"2013-02-06T18:00:00","guid":{"rendered":"https:\/\/www.dice.com\/?p=985932352"},"modified":"2025-04-08T12:56:07","modified_gmt":"2025-04-08T18:56:07","slug":"build-your-mobile-recruiting","status":"publish","type":"post","link":"https:\/\/www.dice.com\/hiring\/recruitment\/build-your-mobile-recruiting","title":{"rendered":"Tips for Building Your Mobile Recruiting Business"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tips for Building Your Mobile Recruiting Strategy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3beKmdfY1Hk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThere are more mobile phones than there are toothbrushes in the world,\u201d says Joel Cheesman (<a href=\"http:\/\/twitter.com\/joelcheesman\">@joelcheesman<\/a>), Founder of the mobile application Hungry Thumb.<\/p>\n\n\n\n<p>Cheesman offers up a host of valuable insights into building your mobile recruiting effort. Here\u2019s a collection of his facts and tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People use their mobile phones to respond faster in other ways than making a voice call.<\/li>\n\n\n\n<li>More and more people are using their smart phones at work to look for a job.<\/li>\n\n\n\n<li>The most popular time to look for a job is between 11a-2pm on Monday. That means they\u2019re looking for jobs at work. They also know that their Internet use on the company computer is heavily monitored so they\u2019ll use their mobile phone to look for jobs on their mobile device.<\/li>\n\n\n\n<li>If you have a mobile enabled site you will look like a company that knows what they\u2019re doing. You\u2019ll look a lot more hip to tech candidates if you can do this. If it\u2019s not mobile optimized, you may have lost a potentially great candidate.<\/li>\n\n\n\n<li>If diversity is key to your recruiting, mobile is incredibly important because Hispanics and African Americans are heavy users of mobile. You\u2019ll be able to reach them with a mobile optimized site, or msite.<\/li>\n\n\n\n<li>You could use .mobi for your mobile career site.<\/li>\n\n\n\n<li>If mobile site loads slowly, you\u2019ll lose people.<\/li>\n\n\n\n<li>When designing an msite, scrolling up and down is ok. Side-to-side navigation is poor. Pinching or squeezing is a bad experience.<\/li>\n\n\n\n<li>When Pepsi built an msite for their career page they saw applications go up 800%.<\/li>\n\n\n\n<li>In iMomentous\u2019 analysis of companies\u2019 mobile career sites, McDonald\u2019s was the only company that was completely mobilized.<\/li>\n\n\n\n<li>There are other ways to reach candidates than just via phone and email. In fact, it\u2019s often the worst way. Texts have a 95 percent open rate. Emails have about a 30 percent open rate. In addition, 95 percent of texts are read within 15 minutes of being received. Emails have a window of about 72 hours.<\/li>\n\n\n\n<li>According to COO of Facebook Sheryl Sandberg, only 11 percent of teens email daily. Instead they communicate through texts and Facebook.<\/li>\n\n\n\n<li>Sixty percent of those over 45 are likely to text as they are to call.<\/li>\n\n\n\n<li>On Twitter you can sponsor a specific tweet and hashtag. You can reach an audience from a conference that you\u2019re trying to reach by sponsoring the event\u2019s hashtag.<\/li>\n\n\n\n<li>Put tips on Foursquare that people can see when they check in to a location. If you know when your prospects will be at Starbucks, you can conveniently be there to strike up a conversation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThere are more mobile phones than there are toothbrushes in the world,\u201d says Joel Cheesman (@joelcheesman), Founder of the mobile application Hungry Thumb. Cheesman offers up a host of valuable insights into building your mobile recruiting effort. Here\u2019s a collection of his facts and tips:<\/p>\n","protected":false},"author":132,"featured_media":985932352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2157],"class_list":["post-999881461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build a Strong Mobile Recruiting Strategy - Dice Hiring<\/title>\n<meta name=\"description\" content=\"https:\/\/www.youtube.com\/watch?v=3beKmdfY1Hk \u201cThere are more mobile phones than there are toothbrushes in the world,\u201d says Joel Cheesman (@joelcheesman),\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dice.com\/hiring\/recruitment\/build-your-mobile-recruiting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Building Your Mobile Recruiting Business\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=3beKmdfY1Hk \u201cThere are more mobile phones than there are toothbrushes in the world,\u201d says Joel Cheesman (@joelcheesman),\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dice.com\/hiring\/recruitment\/build-your-mobile-recruiting\" \/>\n<meta property=\"og:site_name\" content=\"Dice Hiring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dice\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-06T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T18:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dice.com\/hiring\/wp-content\/uploads\/2025\/03\/graphic12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dice Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:site\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dice Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting\"},\"author\":{\"@type\":\"Person\",\"name\":\"Dice Staff\",\"url\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/authors\\\/dice-staff\"},\"headline\":\"Tips for Building Your Mobile Recruiting Business\",\"datePublished\":\"2013-02-06T18:00:00+00:00\",\"dateModified\":\"2025-04-08T18:56:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/graphic12.jpg.webp\",\"articleSection\":[\"Employer Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting\",\"url\":\"https:\\\/\\\/www.dice.com\\\/hiring\\\/recruitment\\\/build-your-mobile-recruiting\",\"name\":\"Build a Strong Mobile Recruiting Strategy - 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