{"id":999881486,"date":"2015-08-13T13:48:00","date_gmt":"2015-08-13T13:48:00","guid":{"rendered":"https:\/\/www.dice.com\/?p=624360702"},"modified":"2026-03-30T17:08:38","modified_gmt":"2026-03-30T23:08:38","slug":"7-tips-for-tech-recruiting-on-twitter","status":"publish","type":"post","link":"https:\/\/www.dice.com\/hiring\/recruitment\/7-tips-for-tech-recruiting-on-twitter","title":{"rendered":"7 Tips for Tech Recruiting on Twitter"},"content":{"rendered":"

Tech pros are extremely active on Twitter, but recruiting them via the social network can prove a tricky business. Here are some quick tips for doing so, courtesy of Dice\u2019s 7 Steps to a Tech Recruiting Strategy for Twitter<\/a>:<\/p>\n

1. Develop a Twitter Recruiting Mission Statement<\/h3>\n

Think about how your Twitter handle\u2019s image, text, and tone can convey your helpfulness to tech pros. You want to Tweet relevant content that resonates with the audience.<\/p>\n

If you\u2019re curious about what sort of content you should put on Twitter, here\u2019s a good rule of thumb to keep in mind: Roughly 70 percent of the time, your Tweets should be helpful and totally non-promotional. Another 20 percent of the time, you\u2019re allowed to be a little promotional. The remaining 10 percent of the time, you should just be human\u2014but don\u2019t get too weird.<\/p>\n

2. Share a Glimpse Into Your Company\u2019s Culture<\/h3>\n

While you should maintain a baseline of professionalism at all times, you can \u201cbe real\u201d by Tweeting and posting photos, including interesting stories, and so on. In that way, you\u2019ll build authenticity and trust.<\/p>\n

3. Harness the Power of Hashtags<\/h3>\n

#Useful<\/p>\n

4. Leverage Photos and Videos<\/h3>\n

Studies show that Tweets with images and video receive more clicks, favorites, and re-tweets than their text-only brethren.<\/p>\n

5. Connect Directly with Candidates<\/h3>\n

Remember, Twitter is ultimately a conversation: Be prepared to engage with candidates who engage with you.<\/p>\n

6. Turn Employees Into Recruiting Ambassadors<\/h3>\n

Let\u2019s say you\u2019re recruiting for a particular company. An employee at that company Tweets something about the amazingness of the workplace. What should you do? Retweet that out there; highlighting employees is a great way to share the joy of working for a particular firm, and attract interest from candidates.<\/p>\n

7. Use Analytics<\/h3>\n

No Tweet should be fire-and-forget: Use Twitter Analytics and other platforms at your disposal to monitor how well your Twitter campaign is progressing, and adjust accordingly.<\/p>\n