{"id":999881775,"date":"2019-02-07T15:13:00","date_gmt":"2019-02-07T15:13:00","guid":{"rendered":"https:\/\/www.dice.com\/?p=975993009"},"modified":"2025-06-20T13:39:46","modified_gmt":"2025-06-20T19:39:46","slug":"6-steps-building-brand-tech-recruiter","status":"publish","type":"post","link":"https:\/\/www.dice.com\/hiring\/recruitment\/6-steps-building-brand-tech-recruiter","title":{"rendered":"6 Steps to Building Your Brand as a Tech Recruiter"},"content":{"rendered":"

Branding is a tough business. This is especially true in tech, which is full of hungry startups (often devoid of concrete missions or messaging) and big enterprises that continue to ride the wave on name recognition alone. Sandwiched in the middle are the doers and disruptors, desperate for people to acknowledge what they\u2019re offering, and usually willing to go out on a limb (any limb).<\/p>\n

Unless you\u2019re one of the lucky tech recruiters handed an awesome, well-defined employer brand, you\u2019re basically an island floating out in the ether, trying to get the attention of today\u2019s most in-demand candidates. Fortunately, you have options and tools, and with that, the opportunity to build out a killer personal brand. Here\u2019s how to start:<\/p>\n

Assess Yourself<\/strong><\/h3>\n

Before you can present yourself to the tech community as the \u201cit\u201d recruiter, you\u2019re going to need to answer some tough questions. Who are you? What do you bring to the table? How are you different from other recruiters in the space? Why should top talent want to work with you? If you don\u2019t know your value, you won\u2019t be able to communicate it to candidates. Do some soul-searching and write down what you find. Chances are you\u2019ll notice some key themes and patterns.<\/p>\n

Be Authentic <\/strong><\/h3>\n

Tech talent doesn\u2019t suffer fools, and neither should you (and as a recruiter, you certainly don\u2019t want to be the fool). As you move through the personal branding process, you\u2019re going to have to be honest with yourself and those around you. Yes, you\u2019re creating a brand, but no, this isn\u2019t some movie-makeover scene. To command respect, strive to be as open, honest and authentic<\/a> as possible. Don\u2019t make promises that you can\u2019t keep, and avoid those clich\u00e9 buzzwords (unless of course, you really are a rock star or a ninja in your spare time).<\/p>\n

Develop a Pitch <\/strong><\/h3>\n

As part of telling people who you are, consider developing a short elevator pitch. Think of it as your personal value proposition; prove that even if your organization hasn\u2019t nailed down its brand, you have. And while the whole eight-second attention span thing might be a myth<\/a>, the truth is you don\u2019t have much time with tech talent: they\u2019re busy and, in many instances, fielding multiple messages a day from recruiters just like you. If you want to wow them, know what you\u2019re going to say ahead of time.<\/p>\n

Pick a Platform <\/strong><\/h3>\n

When it comes to personal brand, you\u2019ll often hear \u201cshow, don\u2019t tell.\u201d While this is good advice, you\u2019ll need to narrow your focus. We can\u2019t be all things to all people in all places without spreading ourselves too thin. We can, however, focus our energies in a way that\u2019s impactful and self-promotional at the same time. Some tech recruiters dominate Twitter; others blog. Carve out your little spot in the online world and stay there long enough for candidates to start finding you.<\/p>\n

Never be Ordinary <\/strong><\/h3>\n

Marketing your personal brand can be reduced to one simple fact: boring doesn\u2019t work. As you establish yourself, enrich the resources<\/a> you provide through education<\/a>, industry outreach and networking. In doing so, you\u2019ll forge connections, get the opportunity to learn from other organizations, and gather more recruiting insights than you could ever use. With this arsenal of information, you\u2019ll be able to stay relevant and maintain your credibility in the space, regardless of what role you\u2019re sourcing or where you\u2019re working.<\/p>\n

Stay Dynamic<\/strong><\/h3>\n

Very few things in life stay in one place. Like the tech skills you\u2019re recruiting for, your personal brand should keep evolving. Yes, you\u2019re looking for certain people to fill specific roles, but that doesn\u2019t mean you need to stay tethered to one topic over another. As part of showing and telling, you can expand your knowledge base and invite others along for the ride. In doing so, you\u2019ll reach new audiences and interact with more potential candidates to line your talent pool.<\/p>\n

You already know that hiring tech talent is rarely one and done. Luckily, you\u2019ve got the insider experience and know-how of a recruiter. Use it to your advantage and package yourself up as you would a r\u00e9sum\u00e9 and cover letter. From there, put it all out there in a compelling, consistent way. By doing so, you\u2019ll be able to acknowledge the needs of the space, show off those unique abilities, and promote your true tech recruiting self.<\/p>\n

Noel Cocca <\/em><\/strong>is the founder and CEO of RecruitingDaily and its merry band of rabble-rousers. He aims to produce at the sweet spot between content and actual awareness by creating great work for living, breathing human beings in recruiting and hiring. He works to ease problems, both large and small, from startups to enterprises.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Branding is a tough business. This is especially true in tech, which is full of hungry startups (often devoid of concrete missions or messaging) and big enterprises that continue to ride the wave on name recognition alone. Sandwiched in the middle are the doers and disruptors, desperate for people to acknowledge what they\u2019re offering, and […]<\/p>\n","protected":false},"author":132,"featured_media":975993009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2157],"class_list":["post-999881775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-brand"],"acf":[],"yoast_head":"\nBuild Your Brand as a Tech Recruiter - Dice Hiring<\/title>\n<meta name=\"description\" content=\"Branding is a tough business. 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