{"id":999881940,"date":"2022-11-17T15:00:00","date_gmt":"2022-11-17T15:00:00","guid":{"rendered":"https:\/\/www.dice.com\/?p=807145238"},"modified":"2025-09-05T09:13:09","modified_gmt":"2025-09-05T15:13:09","slug":"why-employer-brand-is-vital-to-attracting-and-retaining-tech-talent","status":"publish","type":"post","link":"https:\/\/www.dice.com\/hiring\/recruitment\/why-employer-brand-is-vital-to-attracting-and-retaining-tech-talent","title":{"rendered":"Why Employer Branding Is Key to Attracting Tech Talent"},"content":{"rendered":"\n

The importance of investing in your brand and reputation as an employer has become increasingly important with the mass reassessment of how work fits into tech professionals\u2019 lives \u2014 and you recognize this. Nine out of 10 HR professionals surveyed for our Tech Sentiment Report<\/a> indicated that their reputation as an employer effectively influences candidates to join their organization. <\/p>\n\n\n\n

And tech professionals agree that your employer brand is an influential factor in their evaluation of joining your organization. In that same report, which surveyed both tech professionals and HR professionals, nearly 90% of tech professionals responded that they feel an employer\u2019s brand is important when considering a new employer and nearly 8 in 10 tech professionals said they would not apply for a higher-paying job at a company with a bad reputation.<\/p>\n\n\n\n

When asked what the most important aspect of an employer\u2019s brand is to tech professionals, company culture came in at the top. Cultivating an inclusive and supportive culture not only attracts talent but leads to higher employee morale and productivity, lower attrition and better collaboration. With 85% of tech professionals indicating that company culture is the most important aspect of an employer\u2019s brand, it\u2019s a good place to start if you\u2019re looking for where to focus investment and energy first. <\/p>\n\n\n\n

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To build a company culture that attracts and retains tech talent, consider: <\/p>\n\n\n\n