- A/B Testing
- Multivariate Testing
- Data Mining
- Data Modeling
- Data Science
- Paid search or Paid campaigns
- User Behaviour
Client: Home Improvement
Position: Senior Data Scientist
Location: Tampa, FL/Coral Gables, FL
Duration: Full Time (Permanent)
We're growing our teams across Global Marketing Data Science and looking for Data Scientists to provide data expertise. In the role, you'll be part of and collaborate with a cross-functional team consisting of strategy, design, development, program, and operation managers.
Mine data and analytics at the customer level to gain a better understanding of their usage behaviours, including impacts of current marketing strategies.
Use sophisticated modelling techniques such as causal inference to undercover insights related to user behavior.
Work closely with the paid and CRM marketing teams and be responsible for campaign pre and post-analysis, cohorting, experiment design, segmentation, KPI measurement, and more.
Implement and analyze A/B or Multivariate Tests to provide measurable insights to the marketing team on the test data.
M.S. or Bachelor’s degree in Math, Economics, Bioinformatics, Statistics, Engineering, Computer Science, or other quantitative fields.
Basic understanding of experimental design (such as A/B experiments) and statistical methods
Advanced SQL expertise
Minimum of 2+ years of industry experience as a Data Scientist