Analytics Manager - Hoboken, NJ - Longterm

Description:

This role requires an exceptional individual who is intellectually curious, analytical, enthusiastic, detail-oriented, and a self-starter to join our team as an Advanced Analytics Manager. This role is a highly visible individual contributor position central to the continued growth, efficiency, and success of the client connect team. The role will have broad exposure across Analytics, Sales and Marketing teams within client connect. The ideal candidate will have a strong background in research methodology, statistics, and data analytics with a deep understanding of the retail/media industry

Roles Specific Responsibilities

• Collaborate with the client Connect Sales and Marketing teams for the development, execution and delivery of short and long-term customer insights needs to influence media investment strategies and business growth opportunities
• Ensure delivery of assigned insight analyses with end-to-end ownership, clear communication, detailed project plans and operational processes that drive visibility & accountability with Sales, Marketing & Analytics stakeholders
• Responsible for the development, enhancement, and production of various predictive and Machine Learning driven models to generate behavioral shopper insights, target audiences, and optimized customer journeys
• Drive strategic initiatives including identifying issues, creating hypotheses, executing the analysis and translating data into meaningful insights and actions.
• Develop and present concrete hypothesis-driven impactful deliverables clearly answering the so-what clearly for the client Connect advertisers
• Support development of executive level presentations and perspectives
• Identify gaps and opportunities for improving existing data sources and engage with broader client teams to acquire and summarize these sources within the client Connect environment
• Support the Sales/Marketing teams in managing day-to-day operating activities and special projects
• Facilitate the evangelization of the team's charters, plans, and processes across the Sales & Marketing organization