Paid Social Specialist

Description

We are looking for an experienced Paid Social Specialist to join a growing photography business on a part-time contract basis. In this role, you will leverage your expertise in Meta Ads to create and execute effective strategies aimed at enhancing lead generation and boosting brand awareness. This position is based in the Seattle area, and offers the opportunity to shape impactful social media campaigns while collaborating closely with the business owner.

Job Overview:

A growing photography business is seeking a Meta Ads Expert to spearhead paid ad strategies for driving lead generation and brand awareness. This role entails leveraging expertise in the Meta platform (Facebook and Instagram), strategically managing paid ads, and advising the owner on winning advertising approaches that maximize returns and minimize ad spend waste. The ideal candidate will also explore AI-driven opportunities, including enhancing search optimization, ensuring the company's visibility in generative AI search tools.

Logistics:

• Remote position, but the candidate must be based in the Seattle area for potential in-person collaboration.
• Hours: Part time and flexible
• Length: Contract, first month will be implementation and evaluation, then could be ongoing part time after that

Key Responsibilities:

• Meta Ads Setup: Configure effective ad campaigns that target Facebook and Instagram audiences efficiently.
• Strategic Guidance: Recommend ad formats, audience targeting strategies, and content ideas to create impactful campaigns aimed at increasing brand awareness and generating leads.
• Content Scheduling: Develop, schedule, and post high-quality content on Facebook and Instagram, ensuring ad dollars are utilized most effectively.
• A/B Testing: Continuously test and optimize ads, experimenting with versions, creative formats, and messaging to refine the most effective lead-generation strategy.
• Ongoing Collaboration: Potential for part-time continuation post-initial setup to monitor campaign performance and adjust strategies while working closely with the business owner.

Requirements

Ideal Candidate Attributes:

• Proven expertise inMeta platform management, particularly scheduling and posting paid advertisements on Facebook and Instagram.
• Demonstrated ability to test and iterate ad versions, identifying formats that drive effective conversions.
• Strong understanding ofad strategy, audience segmentation, and the ability to make recommendations tailored to geographical and demographic variables.
• (Preferred) Knowledge ofAI toolsand experience withgenerative search optimization, enabling effective content creation to enhance discoverability in AI-powered search tools.
• Excellent communication skills, with a collaborative approach to working closely with leadership to achieve shared goals.

Requirements:

• Location requirement: Based in theSeattle areafor proximity to the business owner.
• Strong understanding of paid ads principles, exceptional organizational skills, and the ability to maximize ad spend efficiency.
• Experience in aligningcontent strategywith paid ads, focusing on measurable growth in leads and brand awareness.
• Interest or previous experience withartificial intelligence toolsas part of advertising and search optimization strategies is a plus.

What We Offer:

• Collaborative, creative work culture with a passionate team in an exciting growth phase.
• Flexibility of remote work with a local focus.
• Potential for a part-time, ongoing partnership for long-term impact.

How to Apply:

Interested candidates based in the Seattle area should submit their resumes along with a brief cover letter outlining their expertise in Meta ads, strategic approach to lead generation, and any experience with AI integration.

Take this opportunity to bring your expertise to a dynamic business and help shape its growth!

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