- MINIMUM QUALIFICATIONS/SKILLS BS/BA in Marketing or related field of study 7 years or more of marketing experience (in-house or agency) Excellent verbal and written
Nabors is a leading provider of advanced technology for the energy industry. With operations in about 20 countries, Nabors has established a global network of people, technology and equipment to deploy solutions that deliver safe, efficient and responsible hydrocarbon production. By leveraging its core competencies, particularly in drilling, engineering, automation, data science and manufacturing, Nabors aims to innovate the future of energy and enable the transition to a lower carbon world.
Nabors is committed to providing equal employment opportunities to all employees and applicants and prohibiting discrimination and harassment of any type without regard to race, religion, age, color, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. To learn more about our Fair Employment practices, please refer to the .
The Senior Marketing Manager / Marketing Manager leads strategic marketing efforts for Nabors Drilling, and Nabors Drilling Solutions (NDS) business units and product lines.
We believe digital and automated solutions are the future of drilling. Accordingly, Nabors has established a portfolio of technologies that can be deployed on any AC rig, Nabors or non-Nabors, to elevate drilling performance.
The candidate will be the main protagonist for Nabors? rig fleet and the people and transformative technologies that differentiate us from our peers and make us the global driller of choice.
Broader adoption and utilization of our digital and automated solutions is key to achieving Nabors growth goals, so the Senior Marketing Manager / Marketing Manager will design and executive impactful marketing programs to support these initiatives and be a key player in achieving the broader business goal of increasing technology adoption.
Primary focus areas include, but are not limited to:
RigCLOUD, a subsidiary of Nabors, is an open platform for digital operations in the oilfield, providing advanced rig instrumentation, analytics and automation applications to a global customer base. RigCLOUD hosts a wide variety of drilling applications on the cloud and at the rigsite through high-end edge computing.
The candidate would lead marketing efforts for RigCLOUD, working in close collaboration with the business, subject matter experts and brand team to strategically build awareness and help convert interest and desire to revenue.
Nabors is the global leader in drilling automation, having built and deployed the world?s first fully automated land rig in 2021 and fully automated an existing high-spec land rig in 2022. Our performance drilling offerings and Smart Suite of drilling automation solutions are engineered to consistently and safely produce superior results for Nabors and non-Nabors rigs.
The candidate would lead marketing efforts for our ecosystem of drilling automation and performance tools, working in close collaboration with Nabors stakeholders as well as any third-party customers to grow and sustain sales of our solutions.
DUTIES AND RESPONSIBILITIES
- Lead a team of 2-3 to plan, execute and quantify value of global, integrated marketing programs
- Develop strong relationships and collaborate with the sales team, product line managers, executives and customers
- Design and deliver measurable digital campaigns that leverage paid, earned, shared and owned content
- Curate collections of marketing brochures, case studies, presentations and other content
- Pursue media opportunities (interview, by-lines, op-eds) with the trade press and help prepare executives
- Lead trade show planning, organizing resources and teams to maximize visibility and effectiveness of our participation
- Guide and support product teams in the development and submission of abstracts and technical papers
- Oversee a social media content calendar and paid targeting campaigns
- Contribute to the production of videos, animations and graphics
- Perform data analyses and data entry to support sales and marketing projects
- Design and conduct global customer surveys
- Performs other duties as assigned
? BS/BA in Marketing or related field of study
? 7 years or more of marketing experience (in-house or agency)
? Excellent verbal and written communication skills.
? Strong analytical and problem-solving skills.
? Excellent time management and planning/forecasting skills.
? Excellent organizational skills and attention to detail.
? Experience managing websites and social media ? primarily, LinkedIn and Twitter.
? Strong business acumen
? Ability to travel
? Energy industry experience is a plus, but not required
? Master?s in Business Administration (MBA)
? Experience with a CRM system, preferably Salesforce
? Experience with Sales Enablement solutions, preferably Highspot
? Experience with WordPress
? Moderate to Advanced comfortability with Microsoft Excel
Interpret, link, and analyze information in order to understand complex issues
Adjust own behaviors to work efficiently and effectively in light of new information, changing situations, and/or different environments. Learns quickly.
Understand internal/external customer needs and concerns in the short to long-term, and provide sound recommendations and or/or solutions
Listen to others and communicate effectively in a manner that fosters open communication. Strong presentation and communication skills, both verbal and written. Ability to effectively communicate with senior leaders internally and with internal/external customers
Holds self and others accountable for measurable high-quality, timely and cost-effective results. Determines objectives, sets priorities and delegates work. Accepts responsibility for mistakes. Complies with established control systems and rules.
Advanced writing skills, ability to write free of punctuation or grammatical errors. Clear, concise with the ability to write quickly, clearly and correctly. Targeted audience easily understands writing and is formatted correctly for the delivery method.
The application of knowledge, skills, tools and techniques to project activities in order to meet or exceed stakeholder needs andexpectations from the project
PHYSICAL REQUIREMENTS / WORKING CONDITIONS
? Office environment, able to work off site as needed
? To perform this job successfully, an individual must be able to perform essential duties of the position. The requirements above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand, walk and use hands. The employee may occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job includes close vision and distance vision.