Digital Marketing/Martech PdM with site personalization

Overview

Remote
$80 - $90
Contract - Independent
Contract - W2
Contract - 12 Month(s)

Skills

Analytics
Campaign Management
ESP
IT Architecture
Machine Learning (ML)
Marketing
Master Data Management
Data Management
DMP
Artificial Intelligence
Orchestration
Mobile Device Management
Roadmaps

Job Details

Martech Architect
Location: Dublin, CA /Remote is Fine (Locals Preferred for Onsite work)
Duration: Long Term
Rate: DOE

Responsibilities
Digital Marketing/Martech PdM with site personalization.
Provide Strategic guidance to clients in defining and building enterprise-wide modern marketing technology architecture and roadmap including the Omnichannel Personalization (Site/Website/Stores/Email/Social/Mobiile) , Analytics, customer data platform (CDP), data management platform (DMP), AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
Leverage industry experience, learnings and best practices to inform the strategy.
Partner with client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact
Design data-driven journey orchestration strategies and campaigns
Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise
Be a platform expert in one or more leading CDP solutions(Customer Master, Customer MDM, Customer 360 etc ).

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