Lifecycle Marketing Manager

Overview

Hybrid
$80 - $85
Contract - W2
Contract - 03 Month(s)

Skills

EWA products
financial wellness programs
and/or B2B2C marketing
segmentation
data storytelling
lifecycle journey design

Job Details

Immediate need for a talented Lifecycle Marketing Manager. This is a 03+ Months Contract opportunity with long-term potential and is located in Mountain View, California (Hybrid). Please review the job description below and contact me ASAP if you are interested.
Job ID:25-94416

Pay Range: $80 - $85/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

  • Conduct stakeholder interviews across multiple teams to gather insights and identify engagement opportunities.
  • Audit existing employee communications, data sources, and systems to map the end-to-end employee journey.
  • Develop a Lifecycle & Segmentation Model to guide EWA discovery, adoption, and future engagement initiatives.
  • Identify priority audience segments and develop testable hypotheses for improving engagement and retention.
  • Design and execute A/B tests, defining success metrics, control/variant audiences, and impact analysis.
  • Build Measurement Frameworks with benchmarks for adoption and retention across key channels.
  • Deliver a data-driven business case demonstrating ROI and supporting future investment in engagement capabilities.
  • Present insights, results, and recommendations to stakeholders through clear documentation and presentations.

Key Requirements and Technology Experience:

  • 7 years of experience in employee engagement, lifecycle marketing, or product growth strategy.
  • Strong analytical skills with experience designing and evaluating A/B or multivariate tests.
  • Expertise in segmentation, data storytelling, and lifecycle journey design.
  • Familiarity with cross-channel engagement (email, in-app, push notifications, etc.).
  • Excellent communication and stakeholder management skills.
  • Preferred: experience with EWA products, financial wellness programs, and/or B2B2C marketing.

Our client is a leading Financial Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

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