GTM Engineer

Overview

Remote
Depends on Experience
Full Time

Skills

Google Tag Manager
Google Analytics
GTM tagging
JavaScript
Cookiebot
OneTrust
GTM Integrations

Job Details

We are looking for GTM Engineer @ USA - Remote

 

Technical, Business & Role Skills:

  • 5-10 years Professional Experience
  • Expert level of Proficiency in Google Analytics 360 & Google Tag Manager
  • Important: Strong Understanding of Global Privacy Regulations (GDPR, CCPA, Opt In, Opt Out, etc)
  • Data Engineering degree or related background.
  • Experience working with Google Consent Mode
  • HTML/JS/CSS
  • Strong Communication Skills
  • Proficient in English.
  • Strong attention to detail, organizational and time management skills

Activities to Perform:

  • Required GTM Skills:
  • Understands the fundamentals of Google Tag Manager, Google Analytics and Google Ads platforms.
  • Design, develop and support the web analytics architecture (Google Analytics and Google Tag Manager environment & processes)
  • Expert level of proficiency in GTM tagging and data layer implementations
  • Develop and implement custom JavaScript to create events and triggers in Google Tag Manager as needed.
  • Develops new solutions for complex tracking and tagging requirements.
  • Orchestrates and follows a QA process to ensure data privacy and compliance standards are in place for all tags, pixels and cookie tracking tech across our sites.
  • Can effectively and consistently validate data in Google Analytics for accuracy and other business needs.
  • Strong Google Analytics skills such as creating custom events, creating multiple report types (standard, funnels, paths)
  • Important to Have
  • Experience with OneTrust, Cookiebot or comparable GTM Integrations
  • Experience with Server Side GTM (SGTM)
  • Other Details:
  • Will work with developers to understand what cookies are being deployed on those properties and coordinating with info sec. on how they are bucketed and organized.
  • Should have an intimate knowledge of GTM and how to configure settings to enable/disable cookie firing based on user selections. They will need to act as both a consultant and a doer/problem solver for teams that either dont know GTM or that use other mechanisms to fire cookies on their sites. This will be an ongoing activity not set it and forget it.
  • End to end testing of implementations.
  • Rigorously test the triggers to ensure accuracy and reliability in capturing the desired user interactions and events.
  • On-going validation testing and compliance checks
  • Debug and resolve tracking issues via console and inspecting the source code
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