Industry Marketing Partner

We are looking for Industry Marketing Partner/BFS @ Dallas, TX

Activities to Perform:

• Bachelors or Masters degree in Marketing, Advertising, Communications or Technology discipline
• Past work experience as a marketing coordinator or marketing manager similar role
• Knowledge of traditional and digital marketing, content marketing.
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Experience with ideating, planning, and executing marketing programs, including events and campaigns 3-5 years
• Track record of developing and managing multiple projects simultaneously
• Experience coordinating projects with multiple stakeholders across organizational areas
• Able to work in a fast-paced environment
• Minimum of 3+ years of experience in demand generation, lead generation or marketing
• Excellent English speaking and writing skills
• Availability to travel and participate on industry events [25% of time]
• Experience with Pivot Tables/Excel or basic data analysis for segmentation work is a plus
• Experience with Hubspot and Salesforce/MS Dynamics CRM is a plus
• Understand the technology services industry
• Experienced in managing conversations and engaging with senior business executives
• Market segmentation and target selection based on research, insights, and databases
• Research appropriate forums to connect with the target audience, including industry specific events, local events networking opportunities, industry associations
• Research clients organizational structures and identify decision makers in target accounts
• Collaboratively ideate and formalize an engagement and relationship building plan
• Translate the engagement plans into actionable multi-channel campaigns to build preference
• Executing the campaign plans and review progress on weekly, monthly, and quarterly basis
• Research and identify relevant events and propose the right sponsorships level to be considered for the event program Leader, being a key player across relevant participation aspects
• Participate in field marketing events one-on-one interactions
• Qualifying leads, performing preliminary needs analysis, securing appointments, F2F meetings or/and web presentations
• Continuously nurture relationships through phone, email, personal cards, web tools, social media
• Report funnel pipeline metrics, and proactively propose performance improvements
• Results oriented, pragmatic, and highly organized
• Collaborative, enthusiastic & proactive
• Willing to constantly learn, adjust and re-launch