Senior Digital Marketing Manager

Windward Consulting is at the forefront of Service-Centric IT. With strategic consulting, unparalleled technical expertise and our proven Windward Service-Centric IT RoadMap, we help our clients align the core competencies of process, organization, information and technology to run the most sensitive and mission-critical IT environments in the world.
If you are looking for an opportunity to be involved with a team of individuals who are working within one of our cutting edge clients solving complex technical challenges then we are looking for you. We are looking for people who are passionate about technology and have a "roll up their sleeves mentality." Here at Windward we offer numerous opportunities to expand your experience in various areas depending upon your aptitude and interests. Our employees are not only passionate and driven but strive to ensure customer quality is delivered consistently and effective.

Are you a go-getter who loves to roll up their sleeves and make big contributions? Do you have an entrepreneurial spirit and love finding creative solutions to big problems? How would you like to get in on the ground floor and 5X a company over the next 5 years and be one of the industry’s best case studies? Introducing…Windward Consulting Group. We are at the forefront of the technology revolution and are poised to have record growth. To help fuel it, we are looking for a Senior Digital Marketing Manager to join our team and build ABM marketing programs that deliver high quality leads that convert into sales. We’ve built an engine and now we’re looking for the perfect person who knows how to scale it and improve upon our existing success. 

If you are an A Player who loves spearheading implementation of cross-channel direct marketing initiatives we’re looking for you. You have a strong ROI and demand generation background with proven results from ABM programs. You know how to generate leads that sales loves you for. You thrive on finding creative ways to deliver leads and have extensive in-platform experience using Wordpress, HubSpot, Google Analytics, Adwords and more. And importantly, you are a self-driven digital innovator who is ready to make a big splash. 

Job Responsibilities:

• Creates and owns the omni-channel content strategy and production of all content elements 
• Drives and manages Account Based Marketing strategy and supporting programs 
• Owns content-driven lead generation efforts and optimizes content for conversion through the entire lead lifecycle
• Assesses competitive strategies & uncovers white space opportunities for content that will drive our brand message home and deliver high quality sales qualified leads
• Creates processes and criteria to qualify leads and pass to sales when they are sales-ready
• Defines customer avatars and gets into the mind of the customer to deliver campaigns that surprise and delight
• Leads with a curious mind and loves to research projects for highly technical yet relatable content pieces 
• Write all marketing copy to support campaigns that include emails, downloadables, landing pages and more 
• Conduct conversion rate optimization analysis on all campaigns and define structured A/B tests to improve conversion based on data analysis
• Work with sales and delivery to design products that align a Windward solution with a market need
• Demonstrates thought leadership throughout social platforms and builds a community of fans
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manages the website, landing pages and all content to support the brand and lead funnel
• Manages all digital advertising to support our podcast and lead generation efforts

Qualifications/Skills

• BS/MS degree in marketing or a related field
• Strong content writing skills designed to make highly complex, technical content interesting
• Proven working experience in digital marketing and ability to deliver qualified leads to sales
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in conversion rate optimization for email, landing pages and digital advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Conversion rate optimization experience in optimizing landing pages, emails and user funnels
• Solid knowledge of Google Analytics, HubSpot, Salesforce and Wordpress, certifications a plus
• Experience running ad campaigns through YouTube and HubSpot
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in IT consulting and/or Saas technology industry preferred

Work Location:
Orlando, FL or Remote

Windward strives to attract and retain the best individuals and provide an environment where they can all grow professionally and build a rewarding career. We continually strive to create an environment that balances work life and offers benefits that will enhance the compensation package. We offer Medical, Dental, Vision, Flexible Spending Accounts, Short Term Disability, Long Term Disability, Life Insurance and AD&D, as well as the option to purchase additional Life Insurance and AD&D, Paid Time Off, Personal Leave, Holidays, 401(k) plan with company match and work/life balance.
Windward IT Solutions is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

WINDWARD CONSULTING GROUP, INC. (WINDWARD) PROVIDES EQUAL EMPLOYMENT OPPORTUNITY WITHOUT REGARD TO AN APPLICANT’S COLOR, RACE, SEX, PREGNANCY, NATIONAL ORIGIN, AGE, DISABILITY, RELIGION, MARITAL STATUS, GENETIC INFORMATION, VETERAN STATUS, OR ANY OTHER CHARACTERISTICS PROTECTED BY FEDERAL, STATE OR LOCAL LAW. WE WILL CONSIDER THIS APPLICATION ACTIVE FOR 90 DAYS AFTER OUR RECEIPT. THEREAFTER, YOU MUST REAPPLY IF FURTHER INTERESTED IN EMPLOYMENT. I CERTIFY THAT ALL ANSWERS GIVEN BY ME ARE TRUE, ACCURATE AND COMPLETE, I UNDERSTAND THAT THE FALSIFICATION, MISREPRESENTATION OR OMISSION OF ANY FACT ON THIS APPLICATION (OR ANY OTHER ACCOMPANYING OR REQUIRED DOCUMENTS) OR PROVIDED ORALLY, WILL BE CAUSE FOR DENIAL OF EMPLOYMENT OR IMMEDIATE TERMINATION OF EMPLOYMENT, REGARDLESS OF WHEN OR HOW DISCOVERED. The application will be given every consideration, but its receipt does not imply that the applicant will be employed. In exchange for the Company’s considering my application for employment, I authorize investigation of all statements contained in this application and any supporting documents. I authorize Windward to secure information about my experience from former employers, educational institutions, government agencies, or any references I have provided, and for those parties to provide information concerning my experience, and I hereby release all parties from any liability arising from such investigation. In exchange for the Company’s considering my application for employment, I hereby authorize my former employer to release to Windward any personnel information and records, favorable or otherwise, which my employer has kept regarding my employment, including my work performance. I understand that Windward may retain photocopies of my records for its files, whether I am offered employment or not. I hereby release all parties, including my former employer and Windward from any liability arising from the release, review and retention of any records pertaining to me.