Marketing Execution Manager with industrial IoT experience

Job Title: Marketing Execution Manager - Americas
Location: Remote
Reporting To: Global VP Marketing & Partnerships

Key Responsibilities:

Lead Generation & Opportunity Creation: Develop and execute targeted campaigns to generate high
quality leads and new business opportunities for the Americas regions.
Regional Marketing Campaigns: Oversee and manage the distribution of tailored content across
multiple channels to engage target audiences and drive conversions.
Sales & Marketing Alignment: Collaborate with sales teams to ensure marketing strategies are aligned
with revenue goals and to optimize customer engagement throughout the sales funnel.
Event Planning & Execution: Organize and manage marketing events, including workshops,
roundtables, and industry seminars, to increase brand awareness and build relationships with
prospective clients.
SEO & Regional Market Optimization: Build and refine SEO strategies to boost brand visibility and
enhance engagement within specific regional markets.
Data-Driven Performance Analysis: Track and measure campaign performance, providing actionable
insights to optimize future strategies and maximize ROI.
Market & Competitive Research: Stay up to date with industry trends and competitor activities, and
leverage insights to refine marketing tactics.
Targeted Vertical Focus: Drive engagement in key verticals including Steel, Cement, Paper, Aluminium,
Tyres, Pharma, and Food & Beverage, by tailoring marketing strategies to address unique needs within
each sector.

Qualifications & Skills:

Experience: Minimum of 5 years in business development, lead generation, or account-based
marketing, ideally within the Industrial IoT, AI, or manufacturing sectors.
Digital Marketing Expertise: Strong experience with content distribution, SEO, and lead-generation
strategies to build awareness and drive new opportunities.
Event Management: Experience organizing and executing technical events, such as workshops,
roundtables, and industry seminars, to engage prospects and build brand presence.
Analytical & Data-Driven: Comfort with analyzing campaign data, performance metrics, and customer
insights to continuously improve marketing strategies.
Collaboration & Communication: Proven ability to work cross-functionally with sales and marketing
teams, and to communicate strategies clearly to stakeholders.
Technical Proficiency: Familiarity with marketing automation platforms, CRM systems, and analytics
tools.
Education: A Bachelor s degree in Marketing, Business, Communications, or a related field is required.
A Master s degree is a plus.