Marketing Data Analyst *** Direct client ***

Role Summary:
We are seeking a highly analytical and business-minded Data Analyst with expertise in marketing analytics. The ideal candidate will focus on driving insights from campaign performance, customer engagement, and attribution models. This role requires a strong ability to translate complex data into actionable strategies that align with marketing goals and business objectives.

Key Responsibilities:

• Campaign Performance Analysis:

  • Evaluate marketing campaign effectiveness across channels by analyzing key metrics such as conversion rates, return on investment (ROI), and cost per acquisition (CPA).
  • Deliver insights into lead generation and funnel performance to optimize marketing efforts.
  • Support A/B testing to assess messaging, targeting, and channel strategies.

• Customer Retention & Engagement:

  • Analyze customer lifecycle and behavior to understand engagement patterns and identify retention opportunities.
  • Develop segmentation models to personalize marketing strategies for different customer profiles.
  • Measure the impact of engagement initiatives on customer satisfaction, loyalty, and lifetime value (LTV).

• Attribution and Marketing Mix Modeling:

  • Implement advanced attribution models to evaluate the contribution of various marketing channels to overall success.
  • Provide insights into the optimal marketing mix to allocate resources effectively.
  • Develop forecasting models to guide marketing spend and strategy.

• Data Reporting and Visualization:

  • Create dashboards and reports to effectively communicate marketing insights to stakeholders.
  • Present findings and actionable recommendations to marketing and business teams.

• Business Alignment:

  • Collaborate with cross-functional teams to align marketing analytics with broader business objectives.
  • Provide strategic input into marketing initiatives based on data-driven insights.

Qualifications:

• Bachelor s degree in Marketing, Data Science, Business Analytics, or a related field (Master s degree preferred).
• Proven experience analyzing marketing data to drive business decisions.
• Proficiency in SQL, Python, R, or other data analysis tools and programming languages.
• Strong knowledge of marketing tools and platforms such as Google Analytics, Salesforce, or similar CRM systems.
• Expertise in data visualization tools like Tableau or Power BI.
• Solid understanding of customer lifecycle, attribution modeling, and marketing KPIs.

Preferred Skills:

• Experience in A/B testing, advanced statistical modeling, and predictive analytics for marketing.
• Familiarity with machine learning applications in marketing analytics.
• Ability to work collaboratively in a fast-paced, dynamic environment.