SVP of Advertising Sales

Overview

On Site
BASED ON EXPERIENCE
Full Time

Skills

AD SALES
ADVERTISING SALES
CTV
STREAMING
MEDIA and ENTERTAINMENT

Job Details

Our Client a major entertainment media firm in Midtown, Manhattan is a seeking an SVP of Ad Sales. This role will report directly into the EVP and a be a leader for developing the unified go-to-market strategy and execution for advertising solutions across all distributions. This leader will be responsible for alignment and focus of our go-to-market strategy across our distribution footprint. You will be responsible for co-leading the team in the US.

This is an exciting opportunity to be part of a growing and entrepreneurial organization, bringing innovation and digital growth. You will act as a thought leader and senior executive driving our overall vision, value proposition, programs, and product solutions for streaming TV (STV). Own the Agency Upfront process, as well as all similar annual processes as they relate to Video. Collaborate with other key leaders on developing the end-to-end strategy for positioning, pricing, and packaging of advertising offerings.

RESPONSIBILITIES
  • Drive revenue growth through execution of a unified portfolio across linear, CTV and streaming, leveraging the best in market data targeting and integration capabilities.
  • Create and lead sales strategy for the agencies; inspire and lead large teams to deliver against our strategy of cross platform transactions.
  • Be entrepreneurial and a self starter that's dynamic and innovative with packaging our products in a way that differentiates in the market.
  • Be an advocate for new ways of working and embrace technology by challenging clients status quo with new innovative ways to connect with our audiences.
  • Bring existing C-level relationships at clients and agencies with proven results to drive revenue thru growth areas like digital, streaming and advanced audiences, along with linear reach.
  • Establish strong relationships throughout the organization to deliver a coordinated and cohesive strategy that is presented in the market
  • Partner effectively with internal teams including, Finance, Commercial Operations, Pricing & Planning, Content Room and marketing teams and track revenue performance.
  • Understand customer needs and partner with cross departmental teams to provide data and insights that strengthens our value proposition and increases our in market opportunities.
  • Drive employee performance, development and engagement throughout the transactional sales organization and set the high standards for sales team to have the best relationships with their clients

QUALIFICIATIONS
  • 15+ years' experience in transactional sales - to include significant leadership and strategy development.
  • Experienced in leading large teams, working with C-level executives at clients and agencies to drive high performance in a complex market.
  • Strong understanding of programmatic technologies and buying techniques and the use of data targeting systems to drive outcomes.
  • Strong digital background with proven experience shifting traditional buying behavior to cross platform, data targeted engagements.
  • Exceptional client-facing skills; highly articulate and able to creatively position our value positions and experience.
  • Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges.
  • A positive, optimistic leadership approach, able to lead teams through change and challenges and has demonstrated ability to thrive working in an extremely fast-paced environment.
  • Demonstrated ability to lead a dynamic and diverse team, manage multiple projects and bring projects to successful execution on time and on budget.
  • Ability to travel based on business needs.
  • Manage multiple projects with tight deadlines and operate efficiently within a relatively flat organization; communicate effectively with a range of executives, department teams and clients.