Digital Analyst - Marketing and Communications

Overview

On Site
USD 62,670.40 - 100,276.80 per year
Full Time
Unable to Provide Sponsorship

Skills

Strategic marketing
Digital marketing
Email marketing
Web performance optimization
Attention to detail
Digital media
Marketing analytics
Google Analytics
Marketing
Data
Acquisition
Scanning electron microscope
SEO
ADS
Automation
Analytics
Presentations
Testing
Metrics
Dashboard
UTM
Strategy
Leadership
Analytical skill
Reporting
Tableau
Nursing
Science

Job Details

Description

UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and continue to evolve the data-driven decision culture within the Department, working with internal stakeholders to provide insights into the digital acquisition, engagement, and awareness initiatives across the department.

The Digital Analyst will need a deep understanding of a broad range of marketing channels including but not limited to SEM, SEO, social, display ads, email marketing automation, and web performance. They will need strong technical skills as well as excellent analytics skills, be detail-oriented, partner collaboratively with others and be comfortable presenting actionable insights to inform digital strategies.
  • Collect, organize, and analyze customer, campaign, and web behavioral data.
  • Recommend and implement testing strategies, analyze key metrics, and identify opportunities to increase effectiveness.
  • Develop and present learnings from the analyses, including actionable insights and recommendations.
  • Develop analytics plan to support customer journeys that map out the user's path to conversion
  • Create dashboards, data visualizations, and campaign and website performance reports.
  • Understands UTM best practices and knows to how to assess UTM strategy to enhance learnings.
  • Monitor and analyze digital media and marketing analytics trends.
  • Communicate and present to colleagues and Department leadership.
Position Compensation Range: $62,670.40 - $100,276.80 Annual

MINIMUM REQUIREMENTS
Education: Bachelor's degree
Experience: 5 years of experience in a role that focuses on leveraging analytical and reporting tools, including but not limited to Tableau, Google Analytics, and Data Studio.
Licensure/Certification: None.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician's Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Position Compensation Range: $62,670.40 - $100,276.80 Annual