Sr. Technical Business Analyst - Digital Marketing

Depends on Experience

Full Time

  • No Travel Required

Job Description

Sr.Technical Business Analyst - Digital Marketing


The Digital Marketing team within the GMI Digital and Technology organization is seeking a technical business analyst who can support and lead initiatives for our recipe content management and DAM (Digital Asset Management) platforms which drive content delivery for key General Mills processes. This role requires a wide variety of knowledge to be gathered including labeling, product, recipe, metadata/taxonomy management, ecommerce, marketing and data. The role requires building relationships with various business functions, vendors and technical teams. You will be responsible for listening, gathering and translating requirements from business needs into technical specs. Strong troubleshooting skills are a must. This role requires someone with a curious and tenacious nature that can clearly articulate technical details into laymen's terms. This challenging role is a great opportunity to learn about the exciting and growing world of digital marketing.

Key Accountabilities
  • Accountable for supporting General Mills DAM platform (Mojo) and associated integrations
  • Accountable for supporting General Mills Recipe Management System (RMS) and associated integrations
  • Accountable for trouble shooting and providing root cause analysis for responsible systems/processes
  • Work within agile product team to develop user stories
  • Apply project management skills by working with large cross-functional teams in development and execution of priorities
  • Manage taxonomies related to RMS and Mojo platforms
  • Collaboratively define and gather business and technical requirements; translate requirements into technical documents, identifying and eliminating gaps and risks; communicate requirements to technical teams to deliver sound technical solutions to business needs
  • Develop comprehensive use cases for critical application testing; partner with Quality team to execute testing plans based on use cases
  • Acquire appropriate knowledge of external platforms to support Mojo and RMS - includes but is not limited to products, labeling systems, metadata/taxonomy, PIM.

Minimum Qualifications
  • Experience working in an Agile environment
  • Experience gathering, defining, translating and documenting business and technical requirements
  • Proficient SQL query skills - medium to advanced level
  • Proven track record managing and delivering multiple projects concurrently across cross-functional teams/geographies/time zones
  • Strong organizational, interpersonal, influencing and communication skills (written and oral)
  • Ability to research, plan, organize, lead and implement new processes or technology
  • Efficient time management skills with the ability to act independently (self-starter) and prioritize across multiple deliverables
  • Effective analytical and problem-solving skills - root cause analysis
  • Understanding of relational databases
  • 5-7 years of experience in business analyst role (or similar)
  • Understanding of marketing and ecommerce business processes
  • A curious nature - the want to seek out and provide value driven solutions

Preferred Qualifications
  • 1-3 years experiences of basic software development
  • Understanding of content and/or content management
  • Basic understanding of metadata/taxonomy management and tagging application
  • Knowledge/skills in Redis/Mongo/Oracle/Google Cloud Platform
  • Working knowledge of APIs


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.