Petivity App Business Owner (Lead, Digital Marketing Technology)

    • Nestle USA
  • St. Louis, MO
  • Posted 30 days ago | Updated 1 hour ago


On Site
USD 106,000.00 - 151,000.00 per year
Full Time


Digital marketing
Market share
User experience
Artificial intelligence
Use cases
Business plans
Market research
Business administration
Computer hardware

Job Details

We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

This position is not eligible for Visa Sponsorship.

Position Summary

At Nestl Purina, we believe pets and people are better together. As a leader in pet nutrition, our focus is bridging physical and digital experiences through agile ways of working, calculated risk-taking, and a data-driven mindset. Our New Business Models team consists of technical pioneers that design, build, and maintain groundbreaking technologies and product innovations that are transforming the lives of pets and their owners. With a digital ecosystem that includes high growth digital products like Petfinder, the number one pet adoption platform helping millions of pets find their forever homes; or Petivity, Purina's new IoT brand that allows pet owners to proactively monitor their pets' health through connected devices, we continue to focus our efforts on forward-thinking and revolutionary technologies. What emerging digital technology will you add to the mix?

As The Petivity App Business Owner, you'll play a key role on our team as you define the business strategy for the mobile app, prioritizing tough business problems while balancing user experience and tradeoffs, to realize Petivity's mission of reimaging pet care. Working cross functionally with multiple business and key stakeholder teams (dog and cat device owners, hardware, mobile app, artificial intelligence) and portfolio leads, the Petivity mobile app business owner ensures the app provides business value for Nestl Purina Petcare and holistic value for our dog and cat owning household's using Petivity's products and services.

  • Develop and execute a comprehensive business strategy that encompasses market positioning, growth objectives, and user acquisition plans with a clear overarching vision
  • Develop key performance indicators (KPIs) associated with the strategy and key initiatives, and work with Analytics on project impact and forecast
  • Design, test, and implement effective monetization strategies for the app, including in-app purchases, subscription models, and partnerships
  • Lead prioritization of app use cases across all relevant Petivity & Purina Business Owners (Cat Portfolio, Dog Portfolio, D2C, Loyalty, Ecosystem, External Partnerships)
  • Define and prioritize use cases that drive new functionality or improved UX
  • Lead the development of the annual business plan for Petivity mobile app in partnership with internal business groups
  • Establish, monitor, and analyze KPIs to measure the success of the business across various aspects such as user engagement, revenue generation, and market penetration
  • Prioritize business opportunities for all Petivity products and services with potential impact and translate those into app features
  • Partner with marketing to ensure clear and effective Petivity app feature communication, while maintaining strong brand identity and consistent mission for Petivity
  • Share Petivity mobile app business strategy with key stakeholders for visibility and ongoing Purina ecosystem integration opportunities
  • Partner with Personalization Group to design, deliver, and iterate personalized consumer journeys within the app including but not limited to push notifications, in-app notifications, customized content cards, and surveys
  • Partner with Generating Demand Group to ensure the app is driving the core business and aiding the brands in achieving their objectives
  • Conduct thorough market research to identify trends, customer needs, and competitive landscape

  • Bachelor's or Master's degree in Business Administration, Marketing or a related field
  • 7+ years of professional experience with 3+ of those years in mobile app business industries

The approximate pay range for this position is $106,000 to $151,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestl Careers (



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To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

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