AdTech Subject Matter Expert

  • New York City, NY
  • Posted 8 hours ago | Updated 8 hours ago

Overview

On Site
$Negotiable
Accepts corp to corp applications
Contract - W2
Contract - Independent
Contract - 6+ Month(s)

Skills

Advertising
AdTech
digital linear TV platforms

Job Details

Role: AdTech SME

Location: New York City, NY - Hybrid (3 days a week WFO)

Contract

Skills: Linear AdTech, Linear TV Platforms, Advertising

Role Summary

The Linear AdTech SME will serve as the goto expert for all things related to linear advertising technologies with a focus on optimizing monetization strategies across traditional and digital linear TV platforms This role bridges the gap between business technology and operations ensuring seamless ad delivery targeting and measurement in a rapidly evolving media landscape

Key Responsibilities

Subject Matter Expertise

Act as the internal expert on linear ad technologies including SCTE35 ad insertion SSAI and broadcast workflows

Product Strategy Roadmap

Define and execute the roadmap for linear ad tech solutions aligning with business goals and market trends

Crossfunctional Collaboration

Work closely with engineering ad operations sales and marketing teams to deliver scalable and privacycompliant ad solutions

Monetization Optimization

Leverage data and analytics to improve ad targeting CPMs and user experience across linear channels

Compliance Standards

Ensure adherence to industry standards eg VAST VMAP GDPR CCPA and maintain best practices in audience data handling

Innovation Trends

Monitor emerging technologies and competitive landscape to identify opportunities for innovation in linear ad delivery and measurement

Required Qualifications

7 years of experience in AdTech with a strong focus on linear TV advertising

Deep understanding of linear ad workflows SSAI SCTE35 and FAST Free AdSupported Streaming TV platforms

Proven track record of launching and optimizing ad tech products

Strong analytical skills and experience with audience segmentation and datadriven advertising

Excellent communication and stakeholder management skills

Preferred Qualifications

Experience with hybrid linear digital ad environments

Familiarity with ad servers DSPs SSPs and programmatic ecosystems

Technical background or experience working closely with engineering teams

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

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