Marketing Manager II

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager II to join their team in Mountain View, CA.

Overview:
We're looking for an experienced Lifecycle Marketing Manager to lead a short-term engagement focused on strengthening lifecycle engagement for employees of our SMB customers and driving adoption of our Earned Wage Access (EWA) solution. This role blends strategy, analytics, and execution - from uncovering insights and defining lifecycle architecture to testing engagement hypotheses and recommending data-backed improvements. In this role, you will partner with cross-functional teams across Product, Partnerships, UX, and Data to audit current employee engagement processes, identify key audience opportunities, and execute a targeted A/B test to validate new strategies.

Key Responsibilities:
* Conduct stakeholder interviews across multiple teams to gather insights and identify engagement opportunities
* Audit existing employee communications, data sources, and systems to map the end-to-end employee journey
* Develop a Lifecycle & Segmentation Model to guide EWA discovery, adoption, and future engagement initiatives
* Identify priority audience segments and develop testable hypotheses for improving engagement and retention
* Design and execute A/B tests, defining success metrics, control/variant audiences, and impact analysis
* Build Measurement Frameworks with benchmarks for adoption and retention across key channels
* Deliver a data-driven business case demonstrating ROI and supporting future investment in engagement capabilities
* Present insights, results, and recommendations to stakeholders through clear documentation and presentations

REQUIREMENTS:
* 7+ years of experience in employee engagement, lifecycle marketing, or product growth strategy
* Strong analytical skills with experience designing and evaluating A/B or multivariate tests
* Expertise in segmentation, data storytelling, and lifecycle journey design
* Familiarity with cross-channel engagement (email, in-app, push notifications, etc.)
* Excellent communication and stakeholder management skills
* Preferred: experience with EWA products, financial wellness programs, and/or B2B2C marketing

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.