Director - Social Media

Role: Director - Social Media
Location: Los Angeles, CA/ NYC, NY (Onsite Hybrid 3 Days)
Duration: 12+ Months

Job Description:

Overview: 

This person owns the end-to-end social strategy for their title portfolio — translating marketing priorities into fan-forward social campaigns with a defined strategic and creative POV. This role is pivotal in ensuring that social strategy and creative is aligned with the overall campaign and works closely with Marketing/Creative/Publicity and other internal and external stakeholders.

The ideal candidate has prior experience working in digital marketing and/or social media, creating partnerships with colleagues across divisions, managing people and teams, and is passionate about entertainment. 

Responsibilities Include:

• Develop and oversee data-driven social strategies across multiple titles and franchises, ensuring platform-native creative and fan engagement goals are met at scale
• Serve as the final touchpoint across all elements of the social campaign – including creative, copy, tone of voice, etc.
• Lead and mentor a team of Managers, Coordinators, and Producers/Editors across assigned shows, driving creative and strategic excellence and operational efficiency
• Serve as the primary social contact for EPs and internal stakeholders across all assigned titles, presenting social plans and content on a consistent basis
• Develop social tone of voice, strategy, and creative concepts alongside show Managers and Producers
• Collaborate cross-functionally with Paramount+ Marketing, Creative, Publicity, and other internal partners to ensure cohesive campaign execution
• Champion process improvements, platform best practices, and new tools and vendors to elevate the broader team''s output
• Stay ahead of cultural trends and platform evolution to ensure the team''s content strategies remain innovative and effective
• At a high level, oversee post-production process alongside assigned producers and editors to ensure that content is on strategy, socially optimized, and adhering to brand guidelines
• Partner closely with Research team to ensure the team has the tools and data needed to optimize content in real time 

Basic Qualifications: 

• 8+ years of experience in social media, digital marketing, television, and/or entertainment
• Demonstrated track record of developing and executing innovative social/digital marketing campaigns
• Familiarity with tactics used to build fan communities
• Experience in managing teams
• Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X

Additional Qualifications:

• Deep knowledge of existing and emerging social platforms
• Strong project management skills with the ability to manage multiple titles and timelines simultaneously
• Excellent written and verbal communication and presentation skills
• Understanding of scripted television production and the content marketing lifecycle
• A cooperative, team-focused approach with strong cross-functional collaboration instincts
• Experience with AirTable or comparable asset management tools
• Comfortable with MS Office suite, Google suite and Slack
• Bachelor’s degree or equivalent experience