Marketing Specialist I

Depends on Experience

Contract: W2, 12 Month(s)

  • Work from home


AdobeQAdata pipelinesquality control

Job Description

Job Description:

  • Partner with marketing stakeholders to gather requirements for marketing campaign audiences. 
  • Primary responsibility is to build and QA marketing audiences for TurboTax marketing campaigns within the Customer Data Platform (CDP).
  • Build audiences in CDP and validate counts with Analytics and Data Engineering partners. 
  • Deliver audiences to marketing platform destinations including Braze, Google, Facebook and others. 
  • Validate delivery of audiences in destinations. 
  • Daily monitoring of data pipelines to ensure data is onboarded correctly. 
  • Create and maintain monitoring documentation and report to teams regularly. 
  • Alert dependent teams when issues arise and drive to solutions. 
  • Build and QA campaigns leveraging Customer Journey Orchestration tool to enable cross-channel campaigns.
  • 1-3 years professional experience driving marketing audiences execution in a CDP or similar tool 
  • Experience with marketing technologies including tools like Braze, Segment, Adobe Experience Manager, Live Ramp, Adobe Audience Manager, Google and Facebook.
  • Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties) 
  • Proven ability to structure marketing tests (A/B, multivariate) and execute tests accurately. 
  • Strong quality control mindset. Ability to identify data issues and troubleshoot root causes 
  • Ability to provide solutions to solve complex data problems.