Marketing Specialist I

Job Description:

• Partner with marketing stakeholders to gather requirements for marketing campaign audiences. 
• Primary responsibility is to build and QA marketing audiences for TurboTax marketing campaigns within the Customer Data Platform (CDP).
• Build audiences in CDP and validate counts with Analytics and Data Engineering partners. 
• Deliver audiences to marketing platform destinations including Braze, Google, Facebook and others. 
• Validate delivery of audiences in destinations. 
• Daily monitoring of data pipelines to ensure data is onboarded correctly. 
• Create and maintain monitoring documentation and report to teams regularly. 
• Alert dependent teams when issues arise and drive to solutions. 
• Build and QA campaigns leveraging Customer Journey Orchestration tool to enable cross-channel campaigns.
• 1-3 years professional experience driving marketing audiences execution in a CDP or similar tool 
• Experience with marketing technologies including tools like Braze, Segment, Adobe Experience Manager, Live Ramp, Adobe Audience Manager, Google and Facebook.
• Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties) 
• Proven ability to structure marketing tests (A/B, multivariate) and execute tests accurately. 
• Strong quality control mindset. Ability to identify data issues and troubleshoot root causes 
• Ability to provide solutions to solve complex data problems.