Senior Content Experience Designer

    • U.S. Bank
  • Minneapolis, MN
  • Posted 37 days ago | Updated 8 hours ago


On Site
Compensation information provided in the description
Full Time


Microsoft Excel
Competitor analysis
Cross-functional team
Content management systems
Personal development
Experience design
User experience
Content strategy
Problem solving
Health care
Life insurance
Customer service
Contact center

Job Details

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

Content Experience Designers (CXDs) at U.S. Bank are customer obsessed in developing human-centered experiences that provide personalized, clear, helpful, and inclusive digital solutions for our customers. CXDs consider the why, what, and how of product use to help identify where user needs intersect with business goals across the entire user journey. Leveraging human-centered design methods, CXDs plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential impact. They also perform competitive analysis and evaluate the marketplace for new trends to inform the research and design process.

Senior Content Experience Designers influence how their product teams build customer-centric solutions, as well as impacting the broader design community at U.S. Bank. They coach and mentor other designers, while helping facilitate cross-functional team collaboration. They are adept at planning, structuring and creating content for useful and usable experiences across a spectrum of digital channels. To ensure consistency across channels, they apply our brand's verbal identity, spelling and grammar rules, plain language and accessibility best practices to every experience.

What Content Experience Designers do

  • Gather and assess content requirements for new or enhanced products and features.
  • Use quantitative and qualitative data and insights to create empathy and ensure content decisions are informed by real user needs and influence human behavior.
  • Employ a range of human-centered techniques (such as personas, user flows, content audits and wireframes) to determine and convey content design decisions.
  • Write and edit product content to meet business, technical and user needs, resulting in end-to-end digital experiences that are accessible, inclusive and compliant.
  • Provide strategic, user-focused and accessible content recommendations and writing support to Experience Design (XD) teams, product managers, business lines and other stakeholders.
  • Makes recommendations to enhance written content with images, infographics, charts, etc.
  • Update content documents, content management system (CMS), design files and/or other documentation tools.
  • Apply and evolve existing brand and digital content standards to accommodate new products, features and customer segments.
  • Review content with peers and managers to ensure it accurately represents our verbal identity and writing guidelines.
  • Participate in content community of practice (COP) events and efforts for personal development and peer support.
  • Formally observe user interviews and usability sessions, as needed and as opportunity allows.
  • Analyze and understand end-to-end client experiences to ensure all content is consistent and technically correct across the user journey.
  • Validate content in a test environment before it gets released to production.
  • Drive, advocate and demonstrate a client-centric approach to work within and outside the XD organization, resulting in consistently simple, clear and enriching user experiences.
  • Work in an Agile environment, which includes planning epics, writing sprint stories and participating in regular Agile ceremonies. Content Designers must become adept at using Agile tools like Jira and Confluence. Higher levels will contribute to sizing and scoping work for the team.
  • Additional senior design leadership qualifications
  • Proven leader who can deliver on large design projects with ambiguous, complex scope.
  • Leads a design team and other content designers and plays a key role in setting direction for one or more design teams, often working across several products or journeys.
  • Actively mentors other designers and helps set the vision and focus of cross-functional opportunities (critiques, reviews, demos, etc.).
  • Connects across teams to ensure awareness, collaboration, and build consensus around singular solutions.
  • Has significant influence in defining goals and priorities for the product area including facilitating and customizing discovery plays to build consensus and meet specific needs within design and product teams.
  • Actively strengthens the design culture by demonstrating empathy for team members, identifying areas of development within teams and actively driving initiatives to make teams stronger.

Preferred Skills/Experience

  • Bachelor's degree, or equivalent work experience
  • Typically eight or more years of relevant experience
  • Proficient content design, UX leadership, content strategy or similar experience
  • Effective presentation, verbal and written communication skills
  • A strong portfolio of work that demonstrates your content design skills, problem-solving ability, and understanding of user needs

Location Expectations

This role is preferably based in Atlanta, GA or Minneapolis, MN. The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other day

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants .


Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.


U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $129,455.00 - $152,300.00 - $167,530.00

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.