Overview
On Site
Hybrid
$50 hr
Full Time
Contract - Independent
Contract - W2
Skills
MARKETING
CAMPAIGN
DATA ANALYTICS
GOOGLE ANALYTICS
POWER BI
AWS QUICKSIGHT
Job Details
Position: Marketing Data Analyst
Location: Hybrid onsite in Boston, MA or NYC, NY
Duration: 6+ months with strong potential for extension
Required Experience
Desired Experience
Location: Hybrid onsite in Boston, MA or NYC, NY
Duration: 6+ months with strong potential for extension
Overview
Seeking a Marketing Data Analyst to support marketing analytics initiatives within a financial services environment. This role focuses heavily on lending-related marketing data, campaign performance measurement, and dashboard development. Ideal candidates will bring hands-on banking or financial services experience and deep exposure to marketing analytics functions.
Responsibilities
- Analyze and interpret marketing data with emphasis on lending products
- Build and maintain dashboards using Power BI and AWS QuickSight
- Support marketing campaign measurement, execution, and performance reporting
- Run SQL queries, identify trends, and evaluate marketing channel effectiveness
- Partner with cross-functional teams to align analytics with business strategies
- Present insights and recommendations to stakeholders and leadership
Required Experience
- 3+ years of experience in marketing data and analytics
- Direct experience within a marketing analytics team (not general data analytics)
- Background in financial services; banking experience strongly preferred
- Experience working with lending product data (lending, underwriting, credit products)
- Proficiency in SQL (SQL Server)
- Dashboard development experience with Power BI
- Working knowledge of Python
- Familiarity with Google Analytics and/or Adobe Analytics
Desired Experience
- Dashboarding experience with AWS QuickSight
- Exposure to Experian valuation, Axiom, or Tealium tag management
- Understanding of identity graph concepts
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.