Marketing Manager I

RESPONSIBILITIES:
Kforce has a client in San Diego, CA that is seeking a Marketing Manager I.

Responsibilities:
* Develop and maintain marketing audiences across marketing channels, primarily for the CRM channel
* Partner with marketing strategy teams to develop audience requirements for marketing campaigns across channels including CRM, Online Advertising, Customer Success and more
* Own audience execution across multiple technologies including Customer Data Platform (Adobe Experience Platform), Braze and partner platforms such as Google, Meta,LiveRamp, etc.
* Collaborate with marketing stakeholders including Analytics, Customer Success, Legal, Privacy and others to ensure audience requirements and execution meet business and compliance needs across all stakeholders
* Champion marketing audiences across channels to ensure x-channel teams are aware of available audiences and encourage adoption of marketing audiences as new audiences are available
* Contribute to Customer Journey Orchestration (CJO) audience execution across all channels
* Be a subject matter expert of available marketing data in the CDP
* Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns
* Maintain the data dictionary with marketing use cases, data descriptions and other relevant information required by marketing to understand available data for campaign planning
* Understand the data onboarding processes including all technologies and collaborate with stakeholders to onboard data as needed and backup the data onboarding team
* Partner with Data Quality teams to ensure critical data for marketing use cases are tracked and issues are reported; Backup team with data monitoring as needed
* Project manage and track execution of marketing audiences for owned channels
* Track audience creation and clearly communicate available audiences, planned audiences and risks to execution timelines

REQUIREMENTS:
* 3-5 years of professional experience in marketing and managing marketing technologies
* Demonstrated high levels of ownership, responsibility, and initiative
* Experience with Customer Data Platforms (ie: Twilio Engage, Adobe Experience Platform or similar) and on marketing technologies such as LiveRamp, Braze, Adobe Audience Manager, or similar
* Experience with digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties)
* Demonstrated experience using segmentation, targeting and personalization to drive personalized customer experiences
* Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, strong operational rigor, excellent teaching and training skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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