24714-NOVA-Marketing Analyst Sr

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Fahrenheit IT
Project, B2C
Contract W2
Work from home not available Travel not required

Job Description

Id: 177182 Location: McLean, VA Job Type: Contract In this role you will:

Leverage social listening and other analytical platforms to produce insights that align with our internal business partner's goals and needs
Tell a story with your data via insights and actionable recommendations
Work on implementing market research methods into the social listening space
Collaborate with internal partners to understand reporting and analysis needs


Translate real-time social media conversations into insights that will help improve our products and services
Work with business partners to understand their needs and provide guidance on how social data can be used to deliver insights
Analyze customer feedback, reaction to product launches and new features to deliver insights to fuel business strategies
Deliver regularly cadenced reporting based on customer conversations
Mine social data for trends across a variety of use cases including but not limited to marketing campaigns, product launches, competitive intelligence, industry landscapes, sponsorships, influencer analysis, audience analysis, etc.

The ideal person will have:

An understanding of qualitative and quantitative social media and digital measurement
Exceptional ability to cull insights out of raw data, display themes and trends, and mine the "so-what" out of KPIs and visualizations
Excellent presentations skills with the ability to develop compelling decks and articulate its contents in a concise and informative manner
Knowledge of corporate social media strategies, including publishing, engagement, customer service, insights and analytics, and social data visualization
Understanding of Boolean search logic and how it applies to the social media space
Knowledge of enterprise-level social listening tools such as Sprinklr, Brandwatch, Crimson Hexagon, Infegy, etc.
Flexible in prioritizing work, managing multiple tasks and meeting deadlines
Excellent written/oral communication, presentation, editing and copywriting skills and professional writing experience
Project management skills
Analytics experience at a large B2C company or digital agency


Basic Qualifications:
Bachelor's Degree or Military experience
3+ years of experience with digital insights & analytics
2+ years in social media listening and social marketing

Preferred Qualifications
1+ years of market research experience
1+ years' experience working in the Financial services industry

Company Information

Founded in 1998, Fahrenheit IT specializes in IT consulting and direct hire staffing solutions. The company delivers the highest quality technology professionals and an array of customized IT talent solutions designed to improve productivity and drive results. The Company is deeply integrated in the communities it serves and combines significant local market intelligence with the support and resources of a nationwide company.
Dice Id : 10111360
Position Id : 177182
Originally Posted : 5 months ago

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