Senior Product Manager (Sales and Marketing)

Product management, Marketing, Sales, Roadmaps
Full Time
Depends on Experience
Work from home available

Job Description

Fulltime Position 

Location - Chicago, IL 

Our client is looking to add a Senior Product Manager that will be a critical thought leader and execution partner in shaping the company’s growth enabling product(s) vision, strategy, and roadmap. A key component of your role will be working closely with Marketing, Sales stakeholders, and technology groups to continually optimize our digital customer experience and Marketing product suite.

Essential Functions:

  • Drive the implementation, enhancement, and ongoing support of the rapidly growing Sales, Marketing, and Customer Service product portfolio
  • Partner with the marketing team to drive new users via product initiatives focused on Funnel Conversion and Funnel AO
  • Own the roadmap and delivery of digital tools and platforms required for new user acquisition and lead generation
  • Utilize Google Analytics, Medallia, and other tools to inform product decisions with quantitative and qualitative data on user behavior and marketing campaign effectiveness
  • Define and continually refine the roadmap for Marketing Technology stack in partnership with the key business stakeholder
  • Drive the vision and execution of the data integration strategy between Marketing product(s) and the partner applications (i.e., Analytic tools, Digital Marketplace platform and upstream operations systems/TMS etc.) to enable end-to-end user journey mapping and e-Comm funnel growth
  • Define meaningful KPIs for products and evaluate the effectiveness of the features through data analysis, e Comm/funnel testing, and customer research
  • As a subject matter expert, leverage industry awareness and experience with existing Microsoft Dynamics CRM modules and new add-on modules, to continually iterate and deliver on a roadmap
  • Develop a deep understanding of the sales and marketing workflows, identify opportunities and drive improvements both in process and technology in collaboration with stakeholders
  • Periodically update the roadmap with progress and highlight risk/dependencies. Act as trusted advisor with development teams, business partners and cross-functional stakeholders to maintain high levels of visibility, efficiency, and collaboration
  • Gather product requirements, prioritize feature implementations, and improve overall user experience
  • Lead ideation/discovery, hypothesis generation and validation, to inform product strategy and feature prioritization
  • Collaborate with engineering and stakeholders to generate alternatives, evaluate tradeoffs, and recommend paths to iteratively deliver value

Required Experience:

  • 5+ years product management experience
  • 2 or more years’ experience with Microsoft Dynamic 365 Sales, Marketing Automation and Customer Service products
  • Experience with data structures, data integrations and reporting tools i.e., SQL and Power BI
  • Demonstrated ability to frame problems.
  • Sharp analytical drive to assess and deliver on KPIs
  • Ability to operate as both a strategic thinker and as an effective tactician
  • Driven to generate outcomes and iterate to achieve results
  • Persuasive and able to lead through influence
  • Outstanding communication, presentation, and leadership skills
  • Experience with qualitative and quantitative user testing
  • Ability to prioritize job responsibilities. a rapidly changing work environment

Preferred Skills & Education

  • Experience in logistics, 3PL.
  • Management experience in a product organization.
  • Bachelor’s or Master’s Degree in engineering or MBA.
Dice Id : itassoc
Position Id : F16ProdS/M
Originally Posted : 2 months ago
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