Advertising Tech SME

About Us:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700+ clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree a Larsen & Toubro Group company combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit ;/p>

Role: Ad Tech Subject Matter Expert

Work location: New York, NY

The AdTech SME will serve as the internal authority on linear advertising technologies, responsible for driving innovation, compliance, and monetization strategies across traditional broadcast and digital linear TV platforms. This role bridges business, technology, and operations to ensure seamless ad delivery, targeting, and measurement.

Required Qualifications:

• 7+ years of experience in AdTech, with a strong focus on linear TV advertising.
• Proven track record of launching and optimizing ad tech products.
• Deep understanding of linear ad workflows, SSAI, SCTE-35, and FAST platforms.
• Strong analytical skills and experience with data-driven advertising.
• Excellent communication and stakeholder management skills.

Key Responsibilities:

1. Subject Matter Expertise

• Act as the go-to expert on linear ad technologies including:
• SCTE-35 ad insertion
• Server-Side Ad Insertion (SSAI)
• Broadcast workflows
• FAST (Free Ad-Supported Streaming TV) platforms

2. Product Strategy & Roadmap

• Define and execute the roadmap for linear ad tech solutions.
• Align product development with business goals and evolving market trends.

3. Cross-Functional Collaboration

• Partner with engineering, ad operations, sales, and marketing teams.
• Deliver scalable, privacy-compliant ad solutions.

4. Monetization Optimization

• Use data and analytics to enhance:
• Ad targeting
• CPMs
• Viewer experience
• Support predictive modeling and audience segmentation.

5. Compliance & Standards

• Ensure adherence to industry standards:
• VAST, VMAP
• GDPR, CCPA
• Maintain best practices in audience data handling and attribution.

6. Innovation & Trends

• Monitor emerging technologies and competitive landscape.
• Identify opportunities for innovation in ad delivery and measurement.

Benefits/perks listed below may vary depending on the nature of your employment with LTIMindtree ( LTIM ):

Benefits and Perks:

• Comprehensive Medical Plan Covering Medical, Dental, Vision
• Short Term and Long-Term Disability Coverage
• 401(k) Plan with Company match
• Life Insurance
• Vacation Time, Sick Leave, Paid Holidays
• Paid Paternity and Maternity Leave

The range displayed on each job posting reflects the minimum and maximum salary target for the position across all US locations. Within the range, individual pay is determined by work location and job level and additional factors including job-related skills, experience, and relevant education or training. Depending on the position offered, other forms of compensation may be provided as part of overall compensation like an annual performance-based bonus, sales incentive pay and other forms of bonus or variable compensation.

Disclaimer: The compensation and benefits information provided herein is accurate as of the date of this posting.

LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law.

Safe return to office:

In order to comply with LTIMindtree s company COVID-19 vaccine mandate, candidates must be able to provide proof of full vaccination against COVID-19 before or by the date of hire. Alternatively, one may submit a request for reasonable accommodation from LTIMindtree s COVID-19 vaccination mandate for approval, in accordance with applicable state and federal law, by the date of hire. Any request is subject to review through LTIMindtree s applicable processes.