Automation Digital Marketing Strategist

Bachelors Degree, Aftermarket/ Consumables experience, Managing Marketing and product content, Web page creation, SEO marketing automation
Contract W2, 12 Months
Depends on Experience
Travel not required

Job Description

Please note that this is a 1 year contract position. 

Some remote work is allowed just need to able to go the site in DE. The candidate will be working with the Supplies Division.

Required Key Skills

In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge. Understands appropriate usage of digital tools while understanding marketing programs, mapping the customer buying journey and how to leverage appropriate technologies to support/enhance results.
Understanding of web disciplines such as user experience, taxonomy and tagging, information architecture, content marketing, componentized content, digital marketing, analytics, and testing
Impeccable writing, grammar, and proofreading skills and sophisticated knowledge of English usage (grammar, spelling, punctuation, language usage, audience sensitivity) and scientific content types
Ability to focus on details and set high standards for content quality
Strong project management skills and ability to collaborate across multiple functions and teams
Highly motivated with a demonstrated ability to take initiative to drive content improvements

Education

Bachelor's degree in Business, Engineering, Chemistry, Biology, BioChemistry, or equivalent

Experience

3+ years of experience in the aftermarket, consumables or services business across any industry
Prior experience in managing marketing and product content on websites within content management systems
Experience with web page creation, SEO marketing automation and other digital marketing strategies
Experience in working as a part of global multicultural matrix organization
Experience at an analytical instrument, life sciences, or technology company preferred

The Supplies Division within the company is expanding its marketing team to support the growth in customer online buying activities. As an expert in digital marketing techniques with experience in the analytical chemistry or life sciences industry, you will work with the Supplies Digital Content Strategist, Product Management, and Digital Enablement team to:

Author or edit directly in company’s content management systems (AEM) to support product content strategy for our global and local websites working across the marketing organization
Review, edit, and align marketing, educational, product, and search content for Supplies products and other routine requests according to best practices
Use data analytics to identify opportunities for product content optimization and cleanup and enlist support from the product management (PM) or global marketing program management (GMPM) team to implement changes
Ensure online store elements are correctly managed across data platforms (SAP, PLM, PIM, etc)
Troubleshoot content display issues and ensure that digital content is accurate, consistent, and complete, while adhering to digital, editorial, SEO, and brand standards
Provide feedback on optimizing content for search engines
Analyze content performance and web feedback, and use those data to regularly reevaluate web content guidelines and recommended content practices
Manage, coordinate, and prioritize tactics for assigned projects, delivering on time and on plan
Analyze internal and external customer needs, address customer feedback, and participate in voice of customer studies and content optimization projects to improve the presentation of content

 

Applicants must provide their phone number. Reference job number A1131.

Dice Id : NETSO
Position Id : A1131
Originally Posted : 4 months ago
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