Automotive Campaign Strategist

Full Time

Job Description

Automotive Campaign Strategist - 8 70 7

The Automotive Campaign Strategist will j oin our client's marketing team in RTP, NC . In this role, you will be responsible for developing effective digital marketing strategies, optimizing campaigns to meet our customers' business objectives, and collaborating with both internal teams & customers to drive retention & growth with client's automotive business.

The Automotive Campaign Strategist role is a direct hire opportunity with a technology company that empowers product brands & local businesses to win the fight online. This opportunity reports to the VP, Client Performance and comes with a competitive base salary a s well as a fabulous benefit package . Local to RTP or Morrisville, NC is a must, but the job can be worked as a hybrid role (2 days in the office and 3 days remotely). No C2C or visa situations accepted for this opportunity.

Responsibilities:

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.
  • Research and develop digital marketing strategies and campaign plans to meet client business objectives based on consumer insight s, automotive trends, and data
  • Identify new digital marketing strategies to be explored and drive testing in collaboration with platform partners (Google, Microsoft, etc ) as well as internal Client Performance & Product teams
  • Monitor, analyze, and performance tune campaigns across channels and networks
  • Identify and strategize new growth opportunities across OEMs and Dealer Groups
  • Collaborate with Execution, Product, Client Success, Sales, Engineering, and Marketing to retain clients and drive revenue via client's s offerings
  • Evaluate client analytics, including user behavior, transaction level data, and campaign performance
  • Participate in OEM and Dealer Group client calls with Sales and Client Success teams
  • Troubleshoot performance issues
  • Train internal teams on campaign strategies and execution
  • Engage with and leverage network partner relationships
  • Continued development and expertise in digital marketing trends and best practices
  • Influence Marketing initiatives to drive automotive retention and growth
  • Some travel will be required

Required Qualifications & Skills :

  • Bachelor's degree in business, marketing, communications, or related area
  • 4+ years' experience developing and managing digital marketing campaigns on Google, Microsoft, Facebook , and TradeDesk .
  • 4+ years' experience with Google Analytics
  • 4+ years of client-facing experience with demonstrated dedication to clients and problem solving
  • 2+ years ' experience working with Sales teams developing new prospect strategies and campaign plans
  • 2+ years in the automotive industry
  • Automotive dealership experience is a plus
  • Excellent written and verbal communication skills

Contact Martha Michaux or with questions regarding this posting. A Word resume is preferred when applying. When looking for a job, have you ever heard the phrase... it's not about what you know, it's about who you know? At HireNetworks , it really is all about who we know .

Whether your current contract is coming to a close, you're looking to advance your career or are a company on the hunt for new talent and wanting to expand...let HireNetworks put our networks to work for you.

HireNetworks is an equal opportunity employer.

#DICE
Dice Id : 10120918
Position Id : 8707
Originally Posted : 4 months ago
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