eMarcom Specialist

Marcom Coordinator, Digital Campaigns, Eloqua, Lead Scoring Models, Build Programs, B2B, Marketo, CRM, HTMC
Contract W2, 1 year+
Negotiable
Telecommuting not available Travel not required

Job Description

Please note that this is a 1 year+ contract position.

 

Job description eMarcom Specialist

The Agilent eMarcom specialist owns the creation and deployment of digital tactics as defined in the campaign brief and deployment calendar.

Key responsibilities

  • Owns the setup and execution of Agilent digital tactics as defined in the eMarcom brief and E-push calendar
  • Creates and maintains digital campaign landing pages, registration forms, e-pushes and other deliverables.
  • Creates target customer list based on defined segmentation criteria (CRM)
  • Provides consultancy on technical campaign design to the marcom specialist teams to improve campaign effectiveness
  • First point of contact for any technical problems with digital assets
  • Works with Creative services team / agency, Localization & Publishing team to resolve issues
  • Provides guidance on eMarcom process and html coding to marcom stakeholders
  • Supports global and regional campaigns working closely with members of the global and regional marcom specialist teams
  • Drives positive customer experience and loyalty through the execution of professional highly digital marketing campaigns
  • Ensure adherence to all data privacy regulations (e.g. CAN-SPAM, EU Regulations, GDPR, etc.)

 

Required Competencies

  • University degree (Batchelor or diploma)
  • 3+ years’ experience inside B2B digital marketing, automated demand generation or equivalent years of proven results inside a modern B2B marketing organization
  • Solid marketing background, proven ability to take the customers perspective
  • Excellent project management skills, ability to manage multiple projects simultaneously
  • Interpersonal skills necessary to work with a broad range of internal stakeholders at various levels
  • Proven ability to leverage brand objectives to ensure consistent brand delivery.
  • Good understanding of key marketing metrics to drive digital campaign effectiveness
  • Experience with Web Analytics tools is a plus
  • Solid experience working with HTML editors (e.g. Adobe Dreamweaver) and basic image editing (e.g. Adobe Photoshop)
  • Advanced html programmed skills are a plus
  • Web UI (basic HTML) skills, Web Content Management System (CMS), CRM system experience are an advantage
  • Solid working knowledge of at least one of the following CRM systems: Salesforce.com, SAP, MS Dynamics, Oracle On-Demand or Siebel On-Demand. Experience with SAP preferred,
  • Solid working knowledge of contact profiling, customer segmentation and list building tools
  • Experience with leading Marketing Automation technology (e.g. ELOQUA, MARKETO) is a plus
  • Strong English language communication skills
  • Proven ability to successfully work in a remote, international team

 

For consdiration, please refrence job number 1814.

Posted By

San Francisco, CA

Contact
Dice Id : NETSO
Position Id : 1814
Have a Job? Post it

Similar Positions

Systems Administrator - Business Services Group
  • Janney Montgomery Scott LLC
  • Philadelphia, PA
Marketing Coordinator
  • The Judge Group
  • East Bradford, PA
Senior Solution Manager
  • DecisivEdge LLC
  • Newark, DE
Digital Marketing Coordinator - Silverpop
  • IT Mantra
  • Philadelphia, PA
Enterprise Project Manager
  • Matlen Silver
  • Wilmington, DE
Senior Project Manager
  • The Robinson Group
  • Downingtown, PA
IT Project Manager
  • 720 Worldwide Inc.
  • Kennett Square, PA
Project Manager -Healthcare
  • Open Systems Technologies
  • Wilmington, DE
Salesforce Developer
  • Computer Enterprises, Inc.
  • Philadelphia, PA
IT Project Manager - Pharma
  • Cyrten
  • King Of Prussia, PA