CRM / Salesforce Administrator

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Kforce Technology Staffing
Full Time, Perm
70000-100000 yearly
Work from home not available Travel not required

Job Description

Kforce is working with a global based real estate investment firm located in New York, NY to hire a CRM/Salesforce Associate.

The CRM/Salesforce Associate role is responsible for building and analyzing the Salesforce CRM platform across the firm. The CRM/Salesforce Associate will execute upon a strategic vision and roadmap for the organization by collaborating with stakeholders and executive leadership. The role will partner as a subject matter expert and liaison between internal. This role will also lead related companies in executing/expanding the operational and analytical capabilities as CRM activates the cross marketing and segmentation capabilities across the related portfolio. The ideal candidate will have enabled multiple business processes on the Salesforce platform and delivered working solutions, successfully served the various business leaders' needs through effective dashboards and reports delivery. This role is both strategic and critical position to the business.

* Manage day to day operation of email and SMS execution including scheduling, segmentation, and analysis
* Leverage both known and unknown user data to deliver personalized and dynamic content
* Ask and answer the next question after gathering and analyzing the data to make insights more powerful
* Advocate compliance based on best practice knowledge around permission-based marketing, privacy, SPAM/CASL regulation, deliverability, corporate guidelines and email browser compatibility
* Execute a wide variety of analytics projects including customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
* Extract and process large quantities of data from data warehouses and other data marts in support of assignments
* Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes

* Bachelor's degree (B.S.) or equivalent in Statistics, Math, Economics or related quantitative field required; Advanced degree (M.A., M.S., Ph.D.) preferred
* Minimum of 3 years of experience in quantitative marketing arena
* 2-3 years Salesforce experience
* Analytics experience in the retail, CPG, and/or beauty industries strongly preferred
* Unique combination of being business-minded and highly analytical
* Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.) strongly preferred
* Understanding of relational databases and transactional data required
* Hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, Micro strategy, Adobe analytics, Google analytics, DMP insight tools) preferred
* Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design
* Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
* Strong written, communication, and presentation skills
* Document Creation tools (Examples: Conga Composer, Drawloop)
* Electronic Signature Management (Examples: DocuSign, EchoSign)
* Marketing Automation Platforms (Examples: Marketing Cloud, Pardot, Marketo, Adobe)
* Salesforce Service Cloud

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Posted By

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Company Information

Kforce is a professional staffing and solutions firm specializing in the technology areas of application development, project management, business analysis, enterprise data management and infrastructure for commercial and government organizations. Kforce has been matching job seekers and employers since 1962. We are committed to having a meaningful impact on all the lives we serve and offer exciting job opportunities across the United States. Kforce specializes in providing strategic partnership in the areas of Technology and Finance & Accounting. Our staffing specialists work to understand your career goals and offer career advice in order to help you become a more marketable technology professional. Your success is our mission. Gain meaningful connections with your skills and our network.
Dice Id : kforcecx
Position Id : ITAQG1794813
Originally Posted : 11 months ago

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