Content Marketing Manager

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The Creative Group
Development, Lifecycle, Manager, Research, Sales, UPS, Video
C2H Independent, Contract Independent, Contract W2, C2H W2, Full Time
Depends On Experience
Work from home not available Travel not required

Job Description


TCG is hiring a Content Marketing Manager for a contract to full-time opportunity for a client in DC. Are you someone who thinks in terms of the bigger picture? Are you able to connect the dots across multiple platforms to deliver messaging? Do you have experience in branding and messaging? This is the job for you!

The Content Marketing Manager is going to be utilizing different digital platforms to reach a broader audience. They will be writing and editing content for multiple platforms including social media, magazines, email communications, brochures, event collateral, and more. In addition to writing and editing, they will also be looking at the bigger picture to make sure all messaging is on point across the different platforms and implementing best practices across the platforms.


They will work with different departments to determine content needs and deliver the final products.


The Role:

* Drive organic traffic and experience in sign ups by developing and executing against a data-driven content marketing strategy.

* Determine the right channel mix for distributing our content, including (but not limited to) our blog, email, social, search, paid, etc.

* Own the entire lifecycle of content development - strategy, execution, promotion, and measurement.

* Build personal relationships with relevant brands and content creators as a means of promoting our content.

* Lead our messaging across Paid, Email, and Landing Pages, ensuring a cohesive voice and messaging that drives education, consideration and conversion.

* Stay in touch with our Customer Experience team to identify, solidify, and update customer needs and understanding as needed.

* Support our Sales team with marketing collateral to build better client relationships and shorten the sales cycle.SEO, Product Marketing, Copywriting, Writing, Content Strategy, Content Marketing, Video Production, Research, Copy Writing and Editing


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 04510-0011139698
Originally Posted : 2 months ago

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