Contractor - Digital Marketing Manager
Our ideal candidate should demonstrate the ability to think strategically but also execute flawlessly. The candidate should have 3+ years of experience in digital marketing roles.
Candidates for the position should possess the following professional experience and qualities:
Strong interpersonal and verbal skills; maintains high expectations and stringent control of the quality of digital marketing output
Proven success at developing and managing digital marketing campaigns and operations
Working knowledge of tools and insights via tool like; Google Analytics, Adobe analytics is a plus
A flexible nature and the ability to perform and provide strategic insight/growth within an ambiguous environment
Excellent written communication skills, specifically in PowerPoint, Word and Excel
Highly organized, quick learner, proactive, persistent, accurate and with a positive attitude
Exceptional work ethic; does whatever it takes, with resolve, urgency, and integrity, to get the job done
Experience with digital campaigns like SEO, SEM, Re-Targeting, Email Marketing
Experience with website analytics (Google Analytics, Adobe Analytics) a plus
Experience in managing all aspects of digital marketing projects from start to completion, working with various stakeholders to complete projects
Experience managing a campaign and communicating results to internal stakeholders
Strong Project Management capability
Experience managing outside vendors / third party service providers
Duties and Responsibilities
Update executive and detailed scorecards tracking key KPIs.
Develop recommendations for increasing traffic and site engagement for digital properties.
Provide detailed Campaign analysis, reports and recommendations for corporate digital marketing efforts.
Project manage digital projects, as assigned
Detect, track and trouble shoot any issues in our campaigns or digital properties through the lens of site/campaign analytics data.
Proactively recommend new digital tactics and projects based on data results and industry trends.
Perform all aspects of digital initiatives including planning, conception, communications, compliance reviews, timeline management, tool and tagging maintenance, presentations and working closely with IT and respective teams on logistics, execution and metrics.
Manage multiple timelines effectively for projects and view through the lens of a project manager
Work closely with both internal and external developers and troubleshoot problems.
Work effectively in a team environment.
Deliver materials on-time and within budget.
Perform UAT verification for digital projects
Additional duties as assigned