Salesforce Marketing Cloud Developer and Analyst

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Matlen Silver
salesforce, sfmc, salesforce marking cloud, exacct target, crm, automations, email, html, css, crm integration, campaign, market, marketing, salesforce sales cloud, email marketing, sql, sales force, marketng
Contract W2, 12 Months
Depends on Experience
Work from home not available Travel not required

Job Description

Customer Communications & Marketing Automation Execution Lead

The customer communications and marketing automation execution Lead is responsible for managing and supporting day to day SFMC (Exact Target) customer focused marketing campaigns and communications along with cross-channel notifications including email, SMS, and select website landing pages. This individual will also work with our CRM to trigger automations and operational notifications as projects require. This role will work on full lifecycle of an initiative from requirements through delivery and production support. She/he will work with cross-functional global teams to manage and oversee customer notification development which includes implementing API call triggers to execute communications. She/he will be responsible for the development of email templates, which may include light coding of emails using HTML and CSS, conducting rendering testing across email clients and mobile devices.

Monitor application performance and identify opportunities to optimize the application. The successful candidate will also be responsible for analyzing customer engagement and providing insights on areas of improvement. This person is also responsible for overseeing any delivery issues and troubleshooting and independently solving basic platform issues leveraging the SFMC resources and support team.


  • Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Journey Builder to deliver multi-touch communications.
  • Oversee complex campaign workflow rules, data validation, and triggers and drive process improvements and innovations.
  • Collaborate with stakeholders and development teams to gather requirements and process flows, including documentation of all features with acceptance criteria.
  • Leverage CRM integration to trigger customer communication campaigns and trigger operational communications.
  • Ownership of deployment processes including campaign execution.
  • Independently work cross-functionally to drive progress and resolve issues
  • Key escalation (point of contact) for troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform.
  • Prepare and plan future new functionality and customization or enhancements with users prior to releasing net new functionality.
  • Drive platform projects from inception to completion working collaboratively with a cross-functional team
  • Support and educate/train our business unit partners on best practices in utilizing SFMC tools.
  • Produce, maintain and distribute comprehensive, clear, and accurate user documentation for all processes and operational considerations in the global digital marketing tech stack.

Basic Qualifications

  • BS/MS degree in marketing / technology or a related field.
  • 3 to 5 years direct experience executing email & SMS campaigns preferably via SFMC (formerly ExactTarget)
  • Experience with Salesforce Sales Cloud or MS Dynamics to trigger customer notifications.
  • Minimum 5 years experience building email marketing campaigns utilizing, content areas, segmentation, automation, tracking and analytics to make data driven decisions to optimize their email campaigns
  • Strong understanding of email marketing best practices including CAN-SPAM Laws and deliverability best practice.
  • Experience with SQL
  • Extremely detail oriented; ensures work is correct before releasing while still meeting deadlines
  • Strong organizational and multi-tasking skills
  • Ability to work effectively in a fast-paced environment
  • Strong interpersonal and communication skills required
  • Self-starter; completes tasks fully, accurately and independently
  • Methodical with a desire to test, learn and iterate
  • Solid analytical and problem-solving skills
  • Innovative focus with an eye on continual improvement
  • Ability to successfully communicate both verbally and in writing
  • Service oriented mindset
  • Demonstrate sound business judgment and decision-making skills
  • Basic understanding of the role of tagging / pixels in the function and measurement of digital marketing

Posted By

Victoria Wong

1140 US Highway 22, Suite 310 Bridgewater, NJ, 08807

Company Information

Matlen Silver is the hardest working team in staffing, bound by a culture of mentorship that ensures we do what we know is right in talent recruitment. We value people over process, investing to sustain trained and dedicated IT staffing teams with the work ethic to deliver remarkable talent and business results. We don't just say we're hard working. We are. We don't just invest in great people, we invest in people with guts, who don't stand alone with integrity, but together as one united front. Our core is a powerhouse that can't be described, but should be experienced. As a leading provider of IT staffing resources for a wide variety of industries, we pride ourselves on the ability to supply consistent white-glove service on a national level to both our clients and consultants. Our unique delivery model, built on our company core values, provides a collaborative team approach that ensures success for both the client and the consultant. We partner each client with a single point of contact within our organization and build a team around that account in order to establish a deep understanding of the client's culture and needs. Our recruiting teams work closely with each of our consultants to identify the best fit for their success. We then provide the support of our Onboarding and Compliance Department, which works directly with our consultants throughout the whole engagement life cycle. They focus daily on helping both the client and consultant achieve results for a successful outcome. The results speak for themselves! Recognized in 2014, 2015, and 2016 by Staffing Industry Analysts as one of the Fastest–Growing Staffing Firms in the US and by TechServe Alliance as a company of Excellence, we are clearly distinguishing ourselves in the industry.
Dice Id : matlennj
Position Id : 6308533
Originally Posted : 3 weeks ago

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