Does deriving insights from social conversations excite you? Do you enjoy correlating social media performance to business objectives? Do you welcome the opportunity to analyze sentiment to inform strategic decisions?
Then it sounds like you found the right job!
Anchor Worldwide, a global integrated creative/media agency, is hiring a Social Media Data Analyst to join our Soho-based New York City office.
About Our Culture
While we re a young agency, our founding partners and employees are born from the fires of a spectrum of industries; big agency, production, media and startups. Our convergent capabilities enable Anchor to function as a truly integrated agency. There is a ton of exciting stuff going on - from strategizing and creating award-winning ideas to shooting and producing short and long form content.
We are laid-back, work hard and play harder. We function more like a startup than a traditional ad agency. We promote openness and transparency. We are lean and mean. Every employee, regardless of role, has a voice. We embrace the unknown with a giant bear hug.
Configure social monitors and build bespoke reporting
Synthesize insights from social data that will inform key social, content and business decisions.
Vet technology vendors and configure analytics platforms
Proactively identify trends and opportunities
Establish and maintain industry and brand social media benchmarks
Assist with defining social media KPIs and establish proprietary metrics
Create dashboards and build narrative around data analysis through storytelling and visualization
Assist with execution and analysis of research such as consumer insight surveys and content, audience and competitor analysis
Lead the optimization strategy for content creation and social media marketing optimization
3+ years of experience as a social media data analyst
Bachelor s Degree in quant-related field - STEM, business, marketing
Experience analyzing data from social media platforms such as Facebook, Twitter, Youtube and ad platforms e.g. Double Click, The Trade Desk
Demonstrable data mining, statistical & predictive analysis experience
Demonstrable proficiency with analytics platforms such as Tableau, Looker, Google Analytics
High proficiency with Microsoft Excel
Proficiency with SQL
Nice To Haves, But Not Deal Breakers
Proficiency with scripting and statistical languages such as Python, Matlab, R and SAS
333 Hudson StSTE 201 New York, NY, 10013