Adobe Analytics Analyst

TAG, Adobe, analytics
Contract W2, Contract Corp-To-Corp, 48 Months
Depends on Experience
Work from home not available Travel not required

Job Description

Daily Tasks Performed As a member of Information Services' Web Analytics and Digital Tagging Governance team, this position will require the following responsibilities:

  • Serve as Information Services (IS) analytical liaison with business units and organizational partners, enabling reporting abilities for campaigns across various sites, and marketing tools
  • Collaborate across the enterprise with business stakeholders, ad agencies, and supporting internal IS teams to manage tagging requests, publish approved tags, and enforce web property and mobile application tagging standards
  • Implement and maintain tags in Adobe tag management systems(TMS- DTM and Launch), to provide data for use in Adobe Analytics/ Adobe Target.
  • Manage tag migration program from legacy code to new tag management system (Adobe Launch)
  • Use Adobe Target to deploy A/B tests and personalized experiences to improve user experience and key conversion goals.
  • Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email.
  • Design and develop a structured data layer for website to ensure proper data collection.
  • Deploy 3rd party tracking pixels, including maintain a log of active pixels vs expired tracking pixels.
  • Configure and monitor website tracking performance through ObservePoint.
  • Conduct web analytic data quality audit that identifies tagging and growth opportunities.
  • Analyze digital data across all enterprise web properties and mobile applications to help define actionable recommendations which drive business performance
  • Conduct Analytics and Tag Governance process reviews to optimize operational efficiencies
  • Collaborate with internal IS and business stakeholders to develop and deploy reporting tools to meet the board spectrum of analytical needs across the enterprise
  • Perform exploratory data analysis of reports and datasets, offering interpretations and business recommendations, where appropriate
  • Administrator for Adobe Analytics to access the effectiveness and accuracy of new data sources, while employing proper data gathering/cleansing standards

Wants (Nice to Have)

  • 6 years of professional analytics-related experience
  • 4 years experience with Adobe Analytics with proven experience in Adobe Report Builder and Workspace
  • 4 years experience with Tag Management Solutions: DTM, Launch, and/or Tealium
  • Proficiency in the creation of complex analytical models, trend analysis, report design and development
  • Demonstrated ability to exercise good judgement, prioritize multiple projects, and problem solve under tight deadlines
  • Proven experience working independently and functioning as an integral part of a team in a rapidly changing work environment, while maintaining the ability to operate effectively with limited direction from management
  • Demonstrated ability to establish and maintain positive and productive relationships with colleagues, and to provide information leadership and mentoring when appropriate
  • Strong problem solving skills with an emphasis on product development
  • Excellent written and verbal communication skills for coordinating across teams

Posted By

El Segundo, CA, 90245

Dice Id : sharpdec
Position Id : 6101793
Originally Posted : 7 months ago
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