Digital Email Strategist

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Apex Systems
QA, Adobe, Systems
Full Time

Job Description

If you are interested in this position contact Jacob at with an updated resume.

The Digital Marketing Strategist will: Ensure maximization of digital channels in support of achieving product goals and objectives. This role will pay particular focus to email marketing strategy and assist in daily productions, scheduling, delivery and reporting of email campaigns.

Primary Responsibilities:
  • Leading end-to-end email effort for assigned business units
  • Ensuring timely activation of promotional email content
  • Identifying email best practices, design and testing recommendations
  • Executing email campaign strategy
  • Defining and implementing email process improvements
  • Drives development, implementation and reporting of email campaign performance and overall effectiveness

Day to day tasks will include:
  • Importing lists, scheduling and assisting in QA process for email deployments
  • Processing opt-outs
  • Pulling data for reporting, analysis and recommendations based on prior results
  • Updating seed lists
  • Updating content data extensions in Salesforce Marketing Cloud
  • Completing email activation tickets in Jira - tickets include E2E (end-to-end) testing and quality assurance checks

Additional duties may include:
  • Communication of outcomes of assigned product and brand meetings - including goals, objectives, and campaign plans to marketing segment and channels team members (social media, digital, email, web, mobile, content, and search teams)
  • Ideation and coordination of web, mobile, email, social media, and search support of Business Unit goals and objectives
  • Leveraging analysis of web, mobile, email, social media, and search performance to act as channel expert and provide input for future strategies and tactics
  • Leading select non-product campaign initiatives, including writing and presentation of campaign briefs and playbooks

Experience required for Digital Marketing Strategist I candidate:
  • Self-starter with leadership experience on integrated cross-functional projects.
  • Marketing agency experience and proven ability to juggle multiple priorities, business goals, and projects at once. Candidate will thrive in fast paced environment.
  • Strong knowledge of email marketing, ESPs, email compliance, spam regulation and best practices for email design and deliverability.
  • Major contributor to email strategy with minor contributions to web, mobile, social media, and search.
  • Experience formulating performance and customer insights from analytics and presenting to stakeholders.
  • Experience with identifying marketing segments or personas and delivering custom content to audience accordingly.
  • Experience identifying messaging and/or content opportunities for internal and/or competitive analysis.
  • Experience using audience segmentation to serve personalized messaging to audience.

  • Desired experience:
  • Hands on experience with web, mobile, social media, and search with understanding of best practices (ideally actually responsible for the deployment or creation of campaigns cross-channel at some point).
  • Hands on experience in Salesforce Marketing Cloud.
  • Experience with and understanding of email marketing automation best practices, and experience with Pega and/or Jira.
  • Hands on experience in Google Analytics, Omniture/Adobe Analytics or similar analytic tools.

  • Qualities: strong communicator - both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleagues

    EEO Employer

    Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

    Company Information

    Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of service from workforce mobilization and modern enterprise solutions to digital innovation to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across US, Canada and Mexico. Apex is a segment of ASGN Inc. (NYSE: ASGN)

    Dice Id : apexsan
    Position Id : BHJOB2374_1189835
    Originally Posted : 2 months ago

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