Digital Marketing Channel Analyst

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The Creative Group
Analysis, Analyst, Business Intelligence, CRM, Database, Data Mining, Development, Project, Testing
Full Time
$90000.00 to $115000.00 yearly
Work from home not available Travel not required

Job Description


TCG has a growing client that is seeking an Analyst to join their Digital Marketing Team. You will manage assigned direct channels and all activities (e.g., e-mail, social media, mobile), driving and developing omni-channel marketing and communication programs/campaigns to support marketing/customer development strategies and offerings. Will determine possible testing and/or campaign initiatives, including measurement/testing plans and required supporting capabilities. Will develop and implement best-in-class consumer-centric program/campaign strategies. Identify opportunities to improve program/campaign analysis and reporting efficiencies. Partners with cross-functional teams (e.g., product, IT) to develop requirements that meet business needs, enable successful project completion, and improve overall digital investment efficiency through insights and analytics.

Requirements:

* BS | BA in marketing or related degree

* Experience in database marketing role, incl. strategic business analysis aptitude in displaying and communicating data results within a CRM focused environment

* Experience customer data, analytics, and reporting function with emphasis on marketing, business intelligence, and data mining

* Experience with direct marketing (incl. offers, test design, and analysis) and digital marketing Acumen in a technical environment to solve business related problemsexperience in candidates, please send your resume/portfolio to Sydney.Goldstein@creativegroup.com. Only candidates who meet these requirements will be contacted.

Not a fit for this job? Connect with me on LinkedIn for more listings and opportunities!

www.linkedin.com/in/sydneygoldstein/


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 03720-0011080243

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